Senior Associate Lifecycle Marketing - Healthline - job 1 of 2
Skills
- Experience with lifecycle marketing and marketing or digital analysis.
- Proficiency with CRM tools such as Iterable, Sailthru, or Braze.
- Understanding of hypothesis-driven A/B, multivariate, and holdout testing with data analysis capabilities.
- SQL proficiency for data querying and analysis.
- Experience working with user and site-level data to execute targeted campaigns.
- Familiarity with data visualization tools like Excel, Tableau, or Looker.
- Strong communication skills and ability to influence cross-functional teams.
- Knowledge of D2C digital products and apps is preferred.
Responsibilities
- Own strategy and execution of personalized, multi-step customer journeys driving user engagement and retention.
- Partner cross-functionally with Product, Data Science, and Analytics to develop and scale personalization strategies using first-party data and AI tools.
- Co-lead onsite personalization to increase repeat sessions and known user engagement.
- Develop frameworks to evaluate and grow retention and lifetime value by user segment.
- Create and refine segmentation strategies for known users.
- Lead initiatives to expand first-party data collection across onsite and lifecycle touch points.
- Develop lifecycle KPIs and regularly report on performance, insights, and recommendations to senior leadership.
- Optimize campaign performance through A/B testing, multivariate testing, and iterative learning.
Education
- Bachelor’s degree in Marketing, Business, Analytics, Information Technology or relevant equivalent experience.
Benefits
- Free Udemy for Business subscription.
- Medical, dental, and vision insurance coverage.
- Life insurance and short/long-term disability insurance.
- Flexible spending accounts and health savings account (HSA).
- Paid time off, holiday pay, and paid parental bonding benefit.
- 401(k) retirement plan with company match.
- Employee assistance program and income protection plans.
- Pharmacy benefits and mental health support.
- Wellness coaching and gym/fitness center discount.
- Commuter benefits and pet services plans.
Average salary estimate
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To give people a better way to health & wellbeing.
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