Regional Marketing Manager, US Region

Overview

Repligen is seeking a highly motivated and experienced Regional Marketing Manager to drive marketing strategy and execution for the United States and Canada region. This role will be responsible for developing and executing regional marketing programs that support sales growth, increase brand awareness, and align with global marketing objectives. The ideal candidate has a strong background in B2B life sciences marketing, experience in the bioprocessing industry, and a passion for innovative marketing strategies.

Responsibilities

Key Responsibilities:

• Regional Strategy & Execution: Develop and implement integrated marketing campaigns tailored to the US/CAN market, ensuring alignment with global marketing strategies.
• Market Analysis & Positioning: Analyze regional market trends, customer needs, and competitive landscape to inform marketing strategies and messaging.
• Lead Generation & Nurturing: Plan and execute demand generation programs, including digital marketing, events, webinars, and content marketing to support pipeline growth.
• Event Management: Lead regional trade shows, conferences, and customer events, ensuring strong brand presence and engagement.
• Sales Enablement: Develop marketing materials, sales tools, and training programs to support the commercial team.
• Content Localization: Work closely with the global marketing team to localize messaging, collateral, and campaigns for the US/CAN audience.
• Budget & ROI Management: Manage the regional marketing budget effectively, tracking performance and optimizing spend to maximize return on investment.
• Collaboration & Communication: Partner with product management, sales, and corporate marketing teams to ensure a cohesive and impactful regional marketing approach.

Qualifications

Qualifications & Skills:

• Bachelor’s or Master’s degree in Marketing, Life Sciences, or a related field.
• 5+ years of experience in regional marketing, preferably within the bioprocessing life sciences industry.
• Strong understanding of the biopharmaceutical industry, including key market dynamics and customer needs.
• Experience in lead generation, digital marketing, and event management.
• Excellent project management skills and ability to manage multiple initiatives simultaneously.
• Strong analytical skills to assess marketing performance and optimize strategies.
• Ability to work independently and collaboratively across global teams.
• Fluent in English; proficiency in other languages is a plus.
• Willingness to travel (up to 40%) within the region for events, customer meetings, and team collaborations.