Director of Marketing | Full-Time | Santander Arena

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

Responsible for day-to-day oversight of all event-related marketing, promotions, and advertising functions designed to sell tickets for Santander Arena & Performing Arts Center. The position will also be involved in the venue’s social media, database, and digital marketing strategies. In addition, the position will actively participate in venue branding, community relations and publicity efforts in conjunction with other members of the marketing, sales, ticket and arena programming team.  

This role will pay an annual salary of $66,000-$73,000 and is bonus eligible. 

Benefits for Full-Time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until July 31, 2025. 

About the Venue

Santander Arena, located in downtown Reading, Pennsylvania, is a versatile venue that serves as the home arena for the Reading Royals, the ECHL affiliate of the Philadelphia Flyers. The Santander Arena has hosted an array of live events including concerts, Disney on Ice, and other family friendly events attracting hundreds of thousands of visitors annually. 

Responsibilities

• Provide marketing support for concerts, family shows, sporting events & other events 

• Plan and oversee Santander Arena & Performing Arts Center’s marketing, advertising, and promotion plans including traditional media, grassroots, and digital 

• Identify, develop, and evaluate marketing strategies, based on knowledge of established objectives and market characteristics 

• Enhance existing promotional initiatives and develop innovative marketing programs to maximize ROI such as third-party partnerships, new media avenues, etc. 

• Participate in the development and implementation of annual marketing goals, objectives, and management of department budget with strong attention to time, quality, and impact 

• Direct the hiring and training of venue marketing staff members and oversee their daily activities in accordance with company policy and addressing complaints and resolving problems as needed 

• Create, plan, and implement repeatable revenue generating events, innovative marketing programs, concepts, and processes 

• Responsible for measuring, reporting, and achieving performance against agreed upon service levels and ROIs 

• Create collateral materials such as digital assets, ads, promotional pieces, schedules, and various brochures from concept to completion 

• Research, analyze, and monitor industry trends so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized 

• Maximize sponsorship opportunities to increase brand awareness and synergies 

• Create social media and email campaigns to engage customers, vendors, sponsors, and community, collect data and generate awareness 

• Work with leadership to develop, implement, and achieve marketing goals and objectives 

• Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management 

• Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision making 

• Update content on website and direct web development company on site features, design, and goals 

• Responsible for the coordination of marketing between promoters, artist management, and local media including guiding and assisting media buying and marketing of events 

• Responsible for compilation of all event settlement information including oversite of annual marketing budget 

• Track, analyze and compare event sales information, sales by city reports, and the weekly sales report 

• Serve as press contact, write, and distribute all press releases such as media releases, story pitches, media drops, interviews, etc. 

• Establish and maintain positive, cooperative working relationships with contacts and coworkers 

• Work directly with other departments to implement campaigns including Premium Sales, Sponsorship, Group Sales & Food Services 

• Other duties as assigned by management.  

Qualifications

• Bachelor’s degree from an accredited college or university with major coursework in marketing, public relations, business administration, or another related field 

• 5-7 years of increasingly responsible experience in marketing, preferably with an arena, sports team, stadium, convention center, performing arts facility or other multi-purpose public assembly facility 

• Demonstrated proficiency with Adobe Creative Cloud, Ticketmaster, Salesforce, and Microsoft Office 

• Knowledge of marketing, advertising/sponsorship programs, and Public Relations 

• Excellent, concise verbal and written communication skills in the English language, both orally and in writing 

• Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general public 

• An entrepreneurial spirit and an internal motivation that inspires others to think more and do more 

• A results-driven leader who thinks in terms of ROI with increasing per caps and generating profitability 

• Flexible skill set that can be applied across a variety of relationships/situations with a track record of success 

• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. 

• Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days, as needed.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.