Senior Influencer Marketing Manager

Where we work

This is an in-office position, requiring three days a week in our Austin, TX office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

About your skills

• Department Building & Process Creation: You have experience establishing influencer and creator marketing functions from the ground up, including building operational frameworks, workflows, and scalable processes where none previously existed.

• Dual Creator Strategy Expertise: You understand the strategic distinction between traditional influencer partnerships and UGC creators as content vessels, with proven ability to develop programs that leverage both approaches effectively.

• Cross-functional Collaboration: You effectively work with diverse teams including paid media, organic social, affiliate marketing, and content teams to ensure cohesive campaign execution across a matrixed organization.

• Data-Driven Decision Making: You leverage analytics tools and performance metrics to optimize campaigns, measure content ROI, and provide actionable insights for continuous improvement.

About this role

As Sr. Influencer Marketing Manager, you'll be responsible for building Udemy's influencer marketing function from the ground up. This is a net-new role where you'll establish all processes, systems, and strategies for both traditional influencer partnerships and UGC content creation programs. You'll develop comprehensive frameworks that treat creators as both brand ambassadors and content production partners, driving growth across Consumer and B2B segments while creating scalable, repeatable processes for long-term success.

What you’ll be doing 

• Build and establish Udemy's first dedicated influencer marketing department, including all operational processes, workflows, and systems.

• Develop dual-track creator programs: traditional influencer partnerships for brand awareness and UGC creators as content production vehicles.

• Create scalable frameworks for identifying, recruiting, and managing both influence-driven creators and content-focused creators.

• Establish contract templates, pricing structures, and relationship management processes for different creator partnership types.

• Implement tracking and measurement systems to differentiate performance between influencer campaigns and UGC content initiatives.

• Design workflows that enable creators to serve as content vessels for paid media, organic social, and affiliate marketing channels.

• Build cross-functional processes that integrate creator content into broader marketing campaigns and business objectives.

• Stay current on creator economy trends, platform monetization changes, and the evolving landscape between influence and content creation.

What you’ll have

• 7+ years of experience in social media and influencer marketing, with a proven ability to discover, onboard, and maintain creator relationships.

• Deep understanding of content strategy, creative storytelling, and platform trends for TikTok, Instagram, YouTube, and LinkedIn. Experience translating insights into clear creative briefs and direction.

• Deep understanding of the strategic difference between influencer partnerships (for reach/awareness) and UGC creators (as content production partners).

• A team player who excels at cross-functional collaboration with other marketing, analytics, and creative  teams.

• Strong analytical skills with ability to measure and differentiate ROI between influence campaigns and content production initiatives

• Excellent organizational and project management skills with experience building scalable processes and workflows

• Experience with contract negotiation, creator relationship management, and establishing pricing frameworks for different partnership types

• Knowledge of how to integrate creator content across multiple marketing channels (paid, organic, affiliate) as both influence and content assets

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