(Senior Associate/Associate) Athletic Director of Marketing & Business Development

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Closing Date:

08/04/2025

Type of Position:

Athletics AdministrationNo

Job Type:

RegularDay Shift (United States of America)No

Institution Name:

University of Arkansas, Fayetteville

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Appli­cants are required to submit a request for each position of which they have applied.

For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.

Department:

External Engagementhttps://arkansasrazorbacks.com/
https://www.youtube.com/watch?v=j9ihImu88OQ&t=9s

Summary of Job Duties:

The Senior Associate/Associate Athletic Director of Marketing & Business Development will provide strategic leadership to the ticketing, marketing, and brand development areas. The position will administer development and execution of strategic action plans, with a focus on the following areas;

1) Supervise department ticket operations/ticket sales/premium seating/seat donation activities, customer service efforts, annual fund support, data analytics, CRM processes, marketing automation efforts, and pricing construction/yield management projects.
2) Supervise all elements of the Arkansas Razorbacks brand, including direction of creative services and digital strategy teams. Lead efforts of staff to create comprehensive marketing and fan experience plans for every sport. Manage partnerships related to digital and social platforms, as well as assist environmental designs and facility installations.
3) Supervise the department’s licensing, retail and merchandising efforts, working closely with partners CLC and Dyehard/Follett to manage trademarks, engage licensees, monitor infringement and increase licensing/merchandising revenues. Collaborate on other business development efforts, such as digital raffles, third party ticketed events, etc.
4) Work with Learfield (multi-media rights holder) to develop strong promotional platforms to increase existing sponsorship levels, while supporting new initiatives in an effort to reach revenue share levels.

Regular, reliable and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Qualifications:

(Senior Associate Level) Minimum Qualifications:

• Bachelor’s Degree in sports administration, marketing, business, communications or related area of study from an accredited institution of higher learning

• At least seven years of progressive experience in marketing, branding, ticket sales strategy and/or communications in collegiate athletics and/or professional sports

• Experience managing the improvement of the gameday fan experience

• Experience with CRM, data warehouse and marketing automation systems

• Experience hiring, training, and supervising current and new employees in related areas

• At least three years of supervisory experience managing full-time staff

(Associate Level) Minimum Qualifications:

• Bachelor’s Degree in sports administration, marketing, business, communications or related area of study from an accredited institution of higher learning

• At least six years of progressive experience in marketing, branding, ticket sales strategy and/or communications in collegiate athletics and/or professional sports

• Experience managing the improvement of the gameday fan experience

• Experience with CRM, data warehouse and marketing automation systems

• Experience hiring, training, and supervising current and new employees in related areas

• At least two years of supervisory experience managing full-time staff

Preferred Qualifications:

• At least nine years’ experience in NCAA Division I athletics or a major professional league (ex. NFL, MLB, NBA, NHL)

• Documented experience executing an integrated campaign across multiple platforms for a Division I department of athletics or professional sports team

• Experience creating, developing and fostering a brand identity for a Division I department of athletics or professional sports team

• Experience in extensive collaboration between different departments and/or partners to ensure revenue generation success across multiple campaigns

• Proven track record of increased attendance and ticket revenues

Knowledge, Skills & Abilities:

• Knowledge of NCAA compliance rules and regulations

• Knowledge of fundraising requirements for ticketing and parking

• High proficiency of Adobe Creative Suite products, HTML coding, CSS, Javascript, Premiere, After Effects, Microsoft Office Suite and web browsers

• Strong attention to detail

• Organizational and strong leadership skills

• Exceptional interpersonal, presentation, oral and written communication skills

• Ability to communicate effectively with the public in a professional manner

• Ability to motivate and inspire performance driven professional sales and marketing teams

• Ability to work independently, set priorities and think critically

• Ability to manage and control expenditures within a set budget

• Ability to work weekends, evenings and travel as needed

• Ability to run effective staff meetings

Additional Information:

Commensurate with education and experienceCover Letter/Letter of Application, List of three Professional References (name, email, business title), ResumeProof of Veteran StatusJarred Witt, HR Coordinator - Athletics, [email protected]

All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS  

Please do not send to listed recruitment contact.

Special Instructions to Applicants:

Pre-employment Screening Requirements:

Criminal Background Check, Financial Credit Check, Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual orientation, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:

N/A

Frequent Physical Activity:

N/A

Occasional Physical Activity:

N/A

Benefits Eligible:

Yes