Shopper Marketing Manager

Vital Farms – 

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time! 

At Vital Farms, we’re proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We’re committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it. 

Your Role:

The Shopper Marketing Manager, reporting to the Senior Business Development Manager, is an integral member of the sales team, and works collaboratively with the national marketing team. This person is responsible for developing, managing, and executing retailer-specific shopper tactics and campaigns that will help continue driving tremendous growth for Vital Farms. This role requires a self-motivated person who thrives in multitasking and communicating regularly with various key stakeholders. 

What You'll Do:

• Collaborate with sales account managers, brand marketing & creative teams to build effective annual retailer-specific shopper marketing plans.
• Own development and execution of retailer shopper marketing and e-commerce programs (RMNs and 3rd party vendors) at key accounts, in support of business objectives and strategies, including managing timelines, contracts, and final deliverables.
• Own and manage the Retailer Shopper Marketing and Consumer Incentive budgets, including monthly pre-and-post-close processes.
• Develop strong, collaborative partnerships with key retailer marketing contacts and retailer shopper agency leads.  
• Perform post-campaign analyses, share learnings with key stakeholders, and implement optimizations.
• Provide quarterly report cards to sales leadership measuring retailer shopper marketing performance vs spend, by retailer, for each of the four regional sales teams.  
• Proactively identify competitive in-market programs and trends to grow our shopper marketing capabilities in an ever-changing landscape of grocery shopping behaviors and technologies.
• Drive recommendations for in-store and online tactics rooted in data-driven insights to uncover growth opportunities for the brand.
• Act as a champion of shopper marketing and build organizational energy, understanding, and enthusiasm behind the power and capabilities of shopper marketing.  

What You Bring to the Table:

• 5+ years of relevant work experience related to CPG Marketing/Sales/Shopper (omnichannel experience preferred)
• Bachelor degree preferred, or equivalent combination of education and relevant experience
• Experience managing and executing shopper campaigns within RMNs at Kroger, Target, Walmart, and Albertsons a plus.  
• General understanding and know-how of Shopper Marketing (including e-commerce, digital, social, POS, out-of-home, influencers, demos, and retail media)
• Ability to travel 10–20% for company meetings, team offsites, and related business needs
• Strategic thinker who can demonstrate quantitative, analytical, and problem-solving skills.
• Commitment to results; ability to suggest and incorporate new learnings into existing plans.
• Ability to draw insights from data and turn the data into compelling stories.
• Ability to create, implement, and manage budgets and processes.
• Ability to manage several different projects at a time with competing levels of urgency.
• Ability to develop strong relationships with sound interpersonal skills (communicate effectively, influence key stakeholders, collaborative attitude, strong team player)
• Self-starter who can tackle and manage projects where there may be no precedence.
• Self-aware and open to feedback  
• Proficient in Microsoft office Suite (Excel, Power Point, Word)  
• You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
• You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
• You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
• You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
• You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.
• We recognize that talent comes in many forms. Even if you don’t meet every requirement, we encourage you to apply. You may have strengths we haven’t yet considered! 

What We Bring to the Table:

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
• Free eggs and butter (yes, really!), along with friends and family discounts.
• Fun team SWAG that will make you the talk of the town.
• Professional development opportunities and an amazing team dedicated to your growth. 

At Vital Farms, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to, skill level, experience, education, training, market demands, and business needs. A reasonable estimate of the current starting annual base salary for this position is $120,000 - $140,000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth.