Managing Director, Global Property Marketing - job 1 of 2

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

**Position can be based in New York, Houston, or London. 

Responsibilities

The Managing Director, Global Property Marketing will define and execute the strategic vision for property marketing across our global portfolio of commercial and residential assets. This leader will drive comprehensive go-to-market strategies designed to attract and retain tenants, enhance asset value, and optimize leasing performance.

In this role, the Managing Director will build and scale an in-house property marketing function, aligning acquisition, development, and tenant engagement strategies with the firm’s overarching business objectives. Operating within a complex, matrixed organization, this individual will streamline processes, elevate digital and campaign infrastructure, and foster cross-functional collaboration with senior leadership, regional project teams, and the global marketing organization.

This position requires a forward-thinking leader with a proven ability to integrate data-driven insights, innovative programming, and best-in-class marketing practices to deliver results, drive revenue growth, and position our properties as vibrant, community-centric destinations of choice.

Strategic Leadership:

• Develop and implement comprehensive property marketing strategies that align with global business objectives while supporting regional priorities across all asset types.
• Partner closely with senior leadership to lead transformation and change management initiatives, embed best practices and drive operational efficiencies that align with the global business strategy.
• Partner with key global and regional business leaders within Hines in Development, Management Services, Asset and Property Management as well as Customer Experience on property and tenant strategies.
• Spearhead the strategic planning process, establishing long-term goals and a clear, actionable roadmap that reflects the company’s growth targets.
• Empower regional teams to deliver tailored, high-impact marketing activations while maintaining consistency with global brand standards.
• Lead, mentor, and cultivate a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous development.
• Partner with HR and L&D to develop training programs, tools, templates, and resources to elevate team capabilities, enhance performance, and prepare future leaders within the marketing organization.

Operational Excellence

• Develop and implement robust measurement frameworks to ensure success across short-term targets and long-term business objectives.
• Collaborate cross-functionally to identify and deploy technology, software, and processes that automate operations, increase brand visibility, and enhance tenant experiences.
• Continuously evaluate and optimize workflows, agency partnerships, and corporate agreements to deliver efficiency, cost savings, and a seamless global approach to property marketing.
• Support digital transformation initiatives by optimizing marketing technology platforms and bridging data silos to drive actionable insights.
• Support initiatives and programs that drive our One Hines digital strategy by monitoring marketing technology platforms and finding opportunities to bridge data silos when possible.
• Develop global property marketing budget and growth proposals. Manage the property marketing recovery allocation model for regional team members. 

Go-to-Market Strategy

• Partner with property marketers, leasing, public relations, and sales teams to define and execute go-to-market strategies that drive occupancy, tenant satisfaction, and revenue growth.
• Develop integrated B2B and B2C marketing campaigns that resonate with global and local audiences while reflecting market-specific nuances and cultural insights.
• Collaborate with project teams to understand regional priorities, technologies, and unique market dynamics, ensuring relevant, impactful, and results-driven strategies.
• Oversee the development and optimization of digital marketing strategies, ensuring a strong digital presence, enhanced lead generation, and measurable ROI.
• Establish clear, results-focused KPIs and ensure seamless execution by integrating marketing technology, data pipelines, and performance optimization processes, including A/B testing and ongoing measurement.
• Monitor campaign performance, brand health, and competitive landscapes to identify opportunities for growth and innovation.
• Foster deeper tenant relationships through signature programming and technology-driven engagement strategies. Leverage insights captured in regional CRM systems to build robust client personas and targeted content, driving long-term retention and future prospecting.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
• Fifteen or more years of global marketing experience, including 4+ years in a senior leadership role overseeing multiple functions.
• Proven expertise in developing and executing global marketing strategies, with a track record of managing regional teams and delivering results across diverse markets.
• Experience with high-profile property repositioning projects, leasing campaigns, and large-scale asset activations across asset classes, including mixed-use, multifamily, student housing, senior housing, office, land, retail, and industrial.
• Very strong experience in multi-family branding, leasing strategies, and performance marketing to drive value for investors and JV partners.
• Experience with the end to end life-cycle of the development process and how research, brand, interior design, go-to-market strategies, and stabilized marketing campaigns drive occupancy and retention rates.
• Familiarity with website development, SEO, digital marketing, pricing integrations, brand strategy, creative execution, web accessibility, and privacy policy standards.
• Data-driven mindset focusing on performance measurement, optimization, and delivering measurable business impact.
• Deep understanding of real estate and investment markets across the Americas, Europe, and APAC, with expertise in property marketing, client engagement, and event strategy.
• Experience with investors or JV partners and the understanding of delivering a product that drives value and how to reposition a property or leasing strategy if not meeting proforma.
• Strong operational acumen, with experience streamlining workflows, implementing best practices, and fostering agile, collaborative working environments.
• Exceptional leadership and communication skills, with demonstrated success managing high-performing teams and influencing senior stakeholders, including C-suite executives.
• Commercial real estate experience preferred but not required.
• Compensation: New York: $240,000 - $340,000 + Bonus/Incentives; Houston: $200,000 - $280,000 + Bonus/Incentives; London: will be based on experience

Key Performance Indicators (KPIs)

• Market-Specific Revenue Growth: Support revenue targets through strategic property marketing that drives leasing, revenue, and brand presence.
• Global-Local Consistency: Ensure brand and digital alignment across the Americas, Europe, and APAC, adapting global strategies to regional needs.
• Operational Efficiency: Implement best practices that streamline vendor spending and processes, improve team collaboration, and promote a unified approach across regions.
• Property Programming & Engagement: Drive successful execution of signature property programming, measuring ROI and client engagement.
• Centralization of Property Marketing Firms: Develop a process to create efficiencies in workflow and costs by regionalizing property marketing firms and establishing global best practices.
• Centralization of Property Marketing Websites: Partner with our digital team to develop a process to centralize property marketing websites to establish a single source of truth for customer insights and data and establish global best practices.

Core Attributes

• Results-oriented: Focused on achieving measurable outcomes and delivering high-quality results through consistent performance and goal-oriented actions.
• Flexible: Able to pivot and adjust approaches in response to changing circumstances, needs, and priorities.
• Change agent: Actively drives transformation and improvement, advocating for innovation and continuous development within the firm.
• Strategy-led: Makes decisions based on long-term vision and strategic objectives, ensuring alignment with overall business goals.
• Adaptable: Comfortable with uncertainty and able to thrive in dynamic environments, swiftly adjusting to new challenges and opportunities.
• Fiscally Responsible: Committed to managing resources efficiently, ensuring financial sustainability, and making sound budgetary decisions to support business growth.
• Building Alliances: Forms mutually beneficial relationships with other individuals or groups.
• Personal Learning: Actively seeks to expand one’s knowledge base and learn from experiences.

Closing

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

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