Director of Marketing

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

WE LOVE OUR WORK.

• Responsible for directing the overall operations and staff of the Casino Marketing department.  Develops, implements and manages operational goals and monitors achievements of performance and profit objectives 
• Develops and implements marketing strategies to maximize volume and market share; investigates potential opportunities for incremental revenue. 
• Builds loyalty and develops sustained effective relationships among valued VIP customers; establishes and maintains relationships with industry influencers and key community and strategic partners. 

• Setting measurable goals for customer development staff with regards to growing high end play, and generating more play out to the current database.  
• Ensures that scheduling is done in an effective and efficient manner to ensure coverage at peak time to support VIP customers and events, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction. 
• Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM.  Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.  
• Actively supervises the successful completion of host special events on property, collaborating with other department as needed. 
• Vendor coordination, management and negotiation.  Responsible for accuracy and timeliness of all charges and payments relating to vendor efforts. 

• Guide preparation of marketing activity reports and present to executive management. 
• Supports and maintains a consistent property image throughout all product lines, promotional materials, and events. 
• Designs and implements a bonus system that provides acceptable incentives aligned to revenue and profitability objectives. 
• Ensures effective utilization and maintenance of CRM system 
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise.  Responsible for the overall achievement of department customer service goals.     

• Availability for evening, weekend and holiday work is required. 
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.  
• Maintains strict confidentiality in all departmental and company matters. 
• Responsible for staff development and training programs. 
• Responsible for rewards and recognition program to maximize employee engagement. 
• Evaluates team members within department and delivers constructive feedback to employees in regards to performance. 

BRING US YOUR BEST.

• Bachelor’s degree in marketing, finance or related area; or equivalent combination of education and experience. 
• 5 years of casino, sales and /or marketing experience with proven success exhibited in marketing, advertising, database marketing, promotions and special events. 
• Excellent verbal, written, and interpersonal skills.  

• Technical proficiency and knowledge in MS Office (Word, Excel & Outlook). 
• Possess excellent oral and written communication skills; strong client interface and presentation skills preferred. 
• Demonstrated ability to drive toward results. 

STAY IN THE GAME. FOLLOW US.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer

STARTING SALARY