Associate Marketing Manager, NAD

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel’s US Commercial Marketing team localizes the global brand strategy to perform in our largest market.  The team is responsible for sell-in, line selection, pricing, managing the regional P&L and driving the go-to-market strategy for the U.S. The Associate Marketing Manager for Dolls will help lead marketing and business operations, for assigned Dolls properties to achieve financial growth and deliver against KPIs.

The Opportunity: 

The Associate Marketing Manager will provide support with marketing and business operations to achieve financial growth and deliver against KPIs for their respective brands. This role will support the Senior Marketing Manager who is responsible for managing non-licensed Dolls portfolios. A deep understanding of the marketing mix coupled with a strong analytical background will help drive our brands forward.

What Your Impact Will Be: 

• Manage day-to-day marketing and business operations, including P&L management and ad-hoc reporting
• Leverage data to thoroughly understand performance and make informed decisions on how to drive sales, gain share, and optimize brand strategies
• Manage commercialization – including sell-in to key customers, channel segmentation programs, and pricing
• Deliver in depth forecasting, tracking, and performance reports to impact marketing mix
• Develop brand by activating key marketing programs in the US market
• Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Omni-channel Retail Marketing, Demand Planning, etc.  
• Become an expert in the category to help drive decisions that lead to share growth

What We’re Looking For:

You have: 

• PASSION for the success of your brands. What does that look like? A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes.
• RELATIONSHIP skills that work across teams, licenses and functions. What does that look like? Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization.
• LEADERSHIP ability that ultimately betters the team. What does that look like? The ability to drive change and results through influence and focus and demonstrated expertise in the field.
• STORYTELLING skills that deliver and work across brands. What does that sound like? An exceptional ability to communicate the story of your brand and your passion, with a voice that's strong, clear and focused.
• DESIRE to move Mattel's legacy of success into our future of innovation
• FOUNDATIONAL knowledge of the business objectives related to marketing/brand management, a demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans.
• Bachelors degree in marketing, business or related field; MBA preferred

Experience, knowledge, skills required:

• Minimum 5 years (3 years with MBA) experience in consumer or brand marketing
• Advanced understanding of standard marketing techniques
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, time management and quantitative/analytical skills required
• Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives
• Comfortable taking ownership to drive discussions with cross functional partners resulting in a consensus recommendation

Preferred Soft Skills:

• Experience presenting to key stakeholders
• Strong executive presence with excellent communication skills
• Established interpersonal skills with experience managing cross-functional teams
• A problem-solving mentality with the ability to quickly adapt to changing customer needs
• Excellent analytical intuition and critical thinking skills with experience interpreting data
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $115,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy