Marketing Manager

Digital Control Incorporated (DCI) is the world’s leading supplier of underground locating and steering products for the horizontal directional drilling (HDD) industry. Since the introduction of this revolutionary technology 30 years ago, Digital Control has been at the forefront of trenchless technologies that enable the efficient installation of underground utilities such as fiber optic, telecom, gas, and water lines world-wide. DCI’s products are valued for their durable design, ease of use and uncompromising commitment to customer service.

We are seeking a data-centric and strategic B2B Marketing Manager to lead our marketing team. The ideal candidate will have a proven track record of developing and executing successful multinational marketing campaigns via OEM/product retailer networks, preferably within the construction or industrial technology sectors. As the Marketing Manager, you will be responsible for operationalizing our prime directive: to effectively communicate DCI’s offerings and HDD technology to global customers. You will achieve this by overseeing the development of strategic narratives, results-driven campaigns, and high-quality collateral, all while leading a talented team of marketing professionals. This role requires a "No Fluff" mindset, where every marketing effort is measurable and designed to drive conversion.

Key Responsibilities

• Team Leadership & Development: Lead, mentor, and manage a marketing team including Event, Brand, Creative, and Campaign Managers, ensuring alignment with DCI's core principles and business objectives.
• Multinational Campaign Strategy: Develop and execute comprehensive, data-driven B2B marketing strategies for a global audience. Champion our "Do as the Locals, Learn Before We Speak" principle by ensuring campaign messages are adapted to resonate within diverse international markets.
• Data-Centric Performance Marketing: Deliver our "Earn Customers and Drive Conversion" principle by establishing key performance indicators (KPIs) for all marketing activities. Utilize marketing analytics to track performance, measure return on investment (ROI), and continuously optimize campaigns for maximum impact.
• Full-Funnel Oversight: Take full ownership of the marketing execution landscape, including:
• Tradeshows & Events: Oversee the strategy, planning, and execution of our global tradeshow presence to drive brand awareness and generate qualified leads.
• Digital Presence: Manage the company’s primary website, focusing on user experience, SEO, and conversion rate optimization to ensure it serves as a powerful marketing and sales tool.
• Creative Production: Direct our high-grade, in-house photo and video production efforts, ensuring the creation of compelling visual assets that elevate our brand and tell our story effectively.
• Channel Marketing & Merchandising: Develop and manage our dealer merchandising programs and collaborate closely with channel partners on targeted co-marketing initiatives.
• Strategic Execution: Oversee all marketing domains, including Digital/Web, Lead Generation, Product Marketing, Channel Marketing, and Sales Enablement, to ensure a cohesive and effective go-to-market approach.
• Sales & Channel Alignment: Collaborate closely with the sales and partner teams to create powerful sales enablement tools and co-marketing programs with Dealers that drive revenue and expand market reach.
• Budget Management: Develop and manage the marketing budget, ensuring resources are allocated effectively to support strategic priorities and deliver measurable results.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in B2B marketing, with at least 4 years in a management role leading a team.
• Demonstrable experience planning, executing, and optimizing end-to-end multinational marketing campaigns with a deep understanding of cultural and regional nuances.
• Highly data-centric with strong proficiency in marketing analytics tools, CRM software, and marketing automation platforms.
• Proven ability to use data and KPIs to make informed decisions, drive strategy, and report on performance to executive leadership.
• Exceptional leadership and interpersonal skills.
• Exceptional writing and strategic communication skills.

Preferred Qualifications

• Direct marketing experience within the construction, heavy equipment, utility infrastructure, or a related industrial B2B sector is strongly preferred.
• Familiarity with the principles of Horizontal Directional Drilling (HDD), trenchless technology, or underground construction.
• Experience managing marketing for both hardware and software products.

If you’re excited about this role but your experience doesn’t align perfectly with every requirement, we encourage you to still apply. You may be just the right candidate for this or another role at DCI.

• Unparalleled health benefits (PPO plan with no deductibles, no co-pays, DCI covers 99% of costs)
• Quarterly bonuses: we all share in the success of the company
• Professional development
• 401k match (3% match from DCI regardless of participation, 5% maximum match, 100% vested immediately)
• 22 days PTO
• Parental leave
• Company covers 100% of payroll taxes for state family medical leave
• 11 annual paid holidays plus 1 floating holiday
• Winter break (we are closed the last week of each year)
• See more benefits information here.

Compensation:

• DCI is proud to offer comprehensive compensation packages including competitive base pay and discretionary quarterly profit sharing bonuses to all part-time and full-time team members. Base pay is reviewed at a minimum on an annual basis.
• Pay range: $141,800 - $170,500 per year. To ensure equity, our compensation philosophy is to bring people into new roles in the range of the mid-point of that role. Factors considered for pay include the level of skill, experience, training, external market factors, and internal value.
• Profit sharing bonus: Over the last 3 years, quarterly bonuses ranged between 11% and 17%. Future bonuses could be higher or lower depending on company profits.

Why DCI?

Work hard, play often... DCI employees are innovative and creative. Our open (forest-like) work environment creates free flowing conversations across all functions. We have gaming days; Lego challenges and ping pong matches to build on our creativity when one hits a roadblock. If that is not enough, our employees bring their four-legged companions (dogs) to work and can take them for a walk around the Green River trail.

DCI takes pride in caring a lot about our employees. We believe that employees should not be burdened with benefits expenses, so we provide lucrative health care plans unmatched in most other companies. We also like to eat at DCI and find any excuse to celebrate the most random holidays (Pi Day, Chocolate Ice Cream Day, etc.) We have monthly catered lunches, a fully stocked snack area, sporting tickets, wellness competitions, and most importantly a team of people who will tell you that DCI is the best place they've ever worked. This is evident by our long service team and low turnover.

We Celebrate Inclusion:

DCI is an equal opportunity employer. Employment at DCI is based solely on a person's merit and qualifications directly related to professional competence. DCI does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

It is DCI’s policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity. The Company's EEO policy includes the full & complete support of the Company and all levels of leadership. Because it's just the right thing to do. We hope you think so too.