Director of Lifecycle Marketing (Remote - US)

This position is posted by Jobgether on behalf of PadSplit. We are currently looking for a Director of Lifecycle Marketing in the United States.

This role is a strategic leadership position focused on designing and executing data-driven lifecycle marketing strategies to boost member and host engagement, improve retention, and optimize the customer journey. You will lead the development of automated, personalized campaigns across multiple channels, manage promotions and referral programs, and collaborate closely with product, engineering, and data teams. The position requires a results-oriented marketer with strong analytical skills and a passion for innovation in a fast-paced, cross-functional environment.

Accountabilities:

• Develop and implement comprehensive lifecycle marketing strategies to enhance engagement and retention.
• Design, launch, and optimize integrated marketing campaigns across email, SMS, push notifications, and in-app messaging.
• Manage promotions and referral initiatives that drive sustainable growth and user activation.
• Map key lifecycle moments to improve onboarding, activation, and advocacy for members and hosts.
• Analyze marketing performance data to extract actionable insights and refine strategies.
• Lead A/B testing and experimentation to continuously improve engagement metrics.
• Collaborate closely with product, engineering, and data teams to advance automation and personalization efforts.

• 8+ years of experience in lifecycle or retention marketing with a strong strategic focus.
• Proven ability to create and execute data-driven customer engagement strategies.
• Proficiency with marketing automation tools, CRM platforms, and analytics software (e.g., Braze, Iterable, Hubspot).
• Expertise in managing campaigns across email, SMS, push, and in-app channels.
• Experience working collaboratively in cross-functional teams including product and engineering.
• Familiarity with marketplace, fintech, or real estate industries is a plus.
• Strong analytical mindset and passion for testing and learning new marketing approaches.
• Excellent leadership and communication skills to guide projects and motivate teams.

• Fully remote position with flexible work arrangements.
• Competitive salary range: $115,000 - $135,000 per year plus equity incentives.
• National medical, dental, and vision insurance plans.
• Company-provided life insurance and optional accidental insurance, FSA, and DCFSA benefits.
• Unlimited paid time off policy with 11 company-observed holidays.
• 401(k) retirement savings plan.
• Generous paid parental leave: 12 weeks for both birth and non-birth parents.
• Opportunity to contribute to a mission-driven company addressing affordable housing challenges.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!

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