Product Marketing Manager - Executive Engagements

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, corporate and product marketing, brand and content creation, advertising, and lifecycle marketing.

As the Work Innovation Center Lead you’ll partner closely with Product and GTM leaders to elevate engagements with executives and other strategic audiences to grow the business and strengthen the company's position as a category leader.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Partner with Sales leadership on select strategic accounts, helping craft standout narratives and product storytelling that drives business forward
• Show a deeply credible understanding of our product strategy and differentiation
• Create industry-leading presentations that clearly communicate the full power of Asana
• Work with Corporate and Product Marketing to align product around a common company narrative and value proposition
• Collaborate with the Work Innovation Lab to develop GTM enablement assets and presentations to be used at conferences and with executives
• Develop executive presentations, talking points, and other content that effectively communicates the company's vision, strategy, and value proposition
• Measure and report on the impact of executive engagements, including audience reach, lead generation, and revenue impacted.
• Continuously monitor industry trends and partner with the broader market strategy team to inform positioning and messaging 

About you

• 8-12 years of experience in executive communications, product marketing, or related field in a B2B technology environment
• Exceptional writing and editing skills, with the ability to craft compelling narratives for various formats and audiences
• Strong understanding of technology industry trends and ability to translate complex topics into clear, impactful messages
• Proven track record of successfully placing executives in high-profile speaking engagements
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Strong interpersonal skills and ability to work effectively with C-level executives and cross-functional teams
• Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus
• Willingness to travel as needed for events and executive support

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $190,000 - $214,750. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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