Digital Marketing Manager - Paid Media
Are you a data-driven marketing professional who excels at creating and optimizing high-performing ad campaigns?
We are seeking a skilled Digital Marketing Manager - Paid Media to take ownership of their paid advertising strategy across multiple platforms. You'll be responsible for managing Google Ads campaigns, executing retargeting strategies, and driving results through LinkedIn Display Ads—all while analyzing performance data to maximize ROI and scale successful campaigns.
If you have proven experience with Google Ads and LinkedIn advertising, love diving into campaign analytics, and thrive on delivering measurable results, this could be your next strategic marketing role.
🎁 Perks & Benefits
- 💵 Paid in USD every 15th & 30th of the month
- 🌴 Up to 14 days of paid time off annually, from day one
- 🇵🇭 Paid leave for Philippine Regular Holidays
- 🏡 100% remote – work from anywhere
- 🕘 US Eastern Time hours for seamless team collaboration
- 📊 Work with substantial advertising budgets and high-impact campaigns
- 🚀 Opportunity to scale successful campaigns and drive significant business growth
- 📈 Access to premium advertising tools and analytics platforms
✅ What You'll Be Doing
- Create and manage Google Ads campaigns across Search, Display, and Shopping networks
- Set up and optimize Google retargeting campaigns to re-engage website visitors and drive conversions
- Execute LinkedIn Display Ad campaigns targeting professional audiences and B2B prospects
- Analyze campaign performance and make data-driven optimizations to improve ROI
- Conduct A/B testing on ad creatives, targeting, and landing pages
- Monitor daily budgets and adjust bid strategies to maximize campaign efficiency
- Generate detailed performance reports with actionable insights and recommendations
- Stay current with platform updates and new advertising features across Google and LinkedIn
- Collaborate with creative teams to develop compelling ad copy and visual assets
🌟 Who You Are
- Proven experience with Google Ads, including campaign setup, optimization, and performance analysis
- Strong background in Google retargeting and audience segmentation strategies
- Hands-on experience with LinkedIn Display Ads and B2B advertising best practices
- Data-driven mindset with the ability to interpret analytics and make strategic decisions
- Detail-oriented with excellent organizational skills for managing multiple campaigns
- Strong analytical skills and proficiency with Google Analytics and advertising dashboards
- Excellent communication skills for reporting results and collaborating with team members
- Self-motivated and comfortable working independently in a remote environment
- Adaptable learner who stays current with digital advertising trends and platform changes
➕ Nice to Have:
- Google Ads certifications (Search, Display, Shopping)
- Experience with other advertising platforms (Facebook Ads, Microsoft Ads)
- Background in conversion rate optimization and landing page testing
- Familiarity with marketing automation tools and CRM integration
📋 Application Process Overview
Our comprehensive selection process ensures we find the right fit for both you and our clients:
- Initial Application - Submit your application and complete our prequalifying questions
- Video Introduction - Record a brief one-way video introduction to showcase your communication skills
- Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
- Recruitment Interview - Initial screening with our talent team
- Executive Interview - Meet with senior leadership to discuss role alignment
- Client Interview - Final interview with the client team you'd be supporting
- Job Offer - Successful candidates receive a formal offer to join the team
Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.
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