Marketing Campaign Strategist

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

Position Description:
We’re looking for a creative and highly organized Marketing Campaign Strategist to support the development, execution, and optimization of multi-channel lead generation campaigns for the restaurant industry. This role is ideal for someone who thrives on getting things done—building campaigns, managing systems, and tracking performance. You’ll play a key role in launching programs that generate qualified leads and pipeline for PAR Technology’s solutions targeting corporate restaurant brands.

Position Location:
Hybrid – Minneapolis area

Reports To:
Sr. Manager, Demand Generation, Operator Cloud Growth Marketing

What We’re Looking For:

• 1–3+ years in marketing, demand generation, or campaign operations roles

• Hands-on experience with marketing automation software – Pardot preferred – as well as Salesforce and Gong or SalesLoft

• Experience running digital ABM ad campaigns in Google and LinkedIn

• Strong project coordination and organizational skills

• Excellent written and verbal communication

• Detail-oriented with a proactive, problem-solving mindset

• Comfortable managing multiple campaigns and deadlines simultaneously

• Bachelor’s degree in marketing, communications, business, or equivalent experience

Additional Skills:

• HTML email creation

• Lead list vetting, cleaning, and management

• Collaborative mindset to work cross-functionally with sales, product marketing, events, and partnerships

• Strong analytical skills to report on and optimize campaign performance

Unleash your potential: What you will be doing and owning:

Campaign Execution & Project Management

• Build and launch campaigns across email, outbound sales tools (Gong/SalesLoft), paid media, and organic social channels

• Create HTML emails, segment lists, and manage assets in Pardot

• Maintain campaign calendars and coordinate timelines

Lead Management & List Operations

• Vet and clean prospect/customer lists

• Upload leads into Pardot and Salesforce with correct tagging and routing

• Collaborate with sales for outreach support

Targeting & Content Support

• Assist in defining target segments

• Write campaign copy for various channels

• Contribute ideas for new and repurposed content

Performance Reporting & Optimization

• Track and report on CTR, conversion rates, and influenced pipeline

• Recommend improvements based on performance

Cross-Team Collaboration

• Ensure alignment with business goals through cross-functional coordination

• Support execution of partner and field marketing programs

Interview Process:
Interview #1: Phone Screen with Talent Acquisition Team
Interview #2: Video interview with the Hiring Manager (via MS Teams)
Interview #3: Video interview with the Team (via MS Teams)

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact [email protected]. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.