Senior Manager, Demand Generation & ABM

The Role

The Growth & ABM Manager will play a critical role in driving Wpromote’s demand generation efforts through strategic Account-Based Marketing (ABM) programs and growth marketing campaigns. This position is ideal for a hands-on marketer who thrives at the intersection of data, creativity, and technology, with a passion for orchestrating highly targeted, multi-channel campaigns that drive measurable pipeline impact.

You’ll leverage our tech stack to engage key accounts and personas across the buyer journey, accelerating awareness, engagement, and conversion.

This role is both strategic and executional: you’ll design, launch, and optimize programs while partnering closely with sales, content, marketing operations, and revenue operations teams to ensure alignment on goals and KPIs.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $90,000-$115,000 based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget.  The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

*This position may be performed remotely in most states within the US

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JJ

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• Designing and executing scalable 1:1, 1:few, and 1:many ABM campaigns tailored to key verticals, personas, and buying stages to increase account engagement, generate qualified leads, and drive pipeline growth
• Building and managing multi-channel campaigns leveraging paid and organic channels to activate target accounts
• Identifying and executing data-driven tactics for lead nurturing, retargeting, and customer acquisition to drive net-new pipeline and accelerate existing opportunities
• Utilizing Demandbase, SFDC, Clay, and other platforms to orchestrate, personalize, and measure campaigns effectively 
• Ensuring all campaigns are tracked with proper attribution models and UTM frameworks
• Measuring, analyzing, and reporting on campaign performance (lead quality, conversion rates, pipeline/revenue impact) and providing recommendations for optimization
• Partnering with sales, content, and operations teams to align campaign objectives and messaging, ensuring seamless handoff and follow-up processes
• Staying current with ABM, growth marketing, and martech best practices to drive innovation and efficiency in Wpromote’s demand generation efforts

• 5+ years of experience in B2B demand generation, ABM, or growth marketing
• A proven track record of building and optimizing integrated marketing campaigns in a B2B environment
• Hands-on experience with Marketing Automation platforms, Salesforce (SFDC), and advanced ABM platforms (Demandbase strongly preferred)
• Strong analytical skills with experience tracking campaign performance and making data-driven decisions
• Excellent collaboration and communication skills to align stakeholders across marketing, sales, and operations
• A proactive, results-driven mindset and thrive in taking ownership to drive impact

• Experience working in an agency or high-growth SaaS/B2B environment
• Knowledge of multi-touch attribution and lead scoring frameworks
• Comfortable experimenting with emerging growth channels and tactics
• Familiarity with tools like Clay, Goldcast, Hockeystack, and other martech platforms

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.