Associate Director, HCP Marketing Lead, Otezla Rheumatology

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Associate Director, HCP Marketing Lead, Otezla Rheumatology

What you will do

Let’s do this. Let’s change the world. Amgen has a powerful sense of shared purpose toward our mission: to serve patients. As part of our commitment to the Rheumatology and Dermatology space, Otezla has been a cornerstone product for a decade, demonstrating our dedication to addressing the needs of patients with chronic inflammatory diseases. Otezla serves a differentiated and key role in the market for patients who may have tried a non-steroidal anti-inflammatory (NSAID) therapy but are not yet ready for biologic treatment. In 2024, Otezla exceeded $2B in worldwide sales driven by 3% volume growth.

In this critical role, the Associate Director of HCP marketing will collaborate with cross functional partners to help drive the strategy set by Brand Leadership and ultimately execute the marketing plan with respect to HCP engagement. This role will drive the development of branded promotional communications, managing the evolution of marketing tactics across channels (Personal Promo and Peer to Peer), and partnering closely with the sales team to ensure strong execution of sales strategies and messaging, including key customer engagement, assessing further key customer strategy in the Rheum space.

The Associate Director will report to the Senior Director, Otezla Rheumatology Brand Lead.

• Shape the brand through tactical execution, reflecting overall brand strategy: Partner with Brand lead and cross-functional partners to refine and implement, and ultimately execute on the strategic vision for Otezla in Rheumatology.
• Tactical Planning Leadership: Lead the annual tactical planning process for HCP engagement. Design and oversee execution of tailored engagement plans that reinforce brand strategy, address barriers to prescribing, and support reactivation of key lapsed prescribers.
• Align the development of promotional tactics: Collaborate across cross functional teams (market research, external engagement, agency partners) to gather deep insights and translate them into compelling unbranded and branded marketing collateral for Otezla.
• Peer to Peer strategy: Oversee seamless execution of the speaker bureau, and the evolution of speaker program content to align with Otezla's strategic goals.
• Partner with sales leadership: Ensure strategic and execution connectivity with the sales force. Regularly interface with the sales team to optimize performance, address challenges, and provide training on marketing resources and strategy.
• Talent Management: Manage and coach direct reports to support their professional development and ensure strong team performance aligned with brand goals.
• Opportunity Identification: Systematically capture insights via HCP interactions – primarily field visits, KOL interviews, and driving customer research to identify new patient growth opportunities. Leverage insights to inform targeting and HCP channel mix preferences.
• Customer Interaction: Live and virtual interactions with priority HCPs, building long‑term professional relationships and ensuring continuous alignment with approved brand messaging and resources.
• Accelerate: Effectively and consistently complete multiple, simultaneous projects and manage resources to ensure deliverables are timely, on budget, and answer business objectives.
• Continuous Improvement: Gain feedback on and track marketing program effectiveness and continuously strive to optimize marketing programs

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a leader with these qualifications.

Basic Qualifications:

Doctorate degree and 3 years of marketing experience

OR

Master’s degree and 7 years of marketing experience

OR

Bachelor’s degree and 9 years of marketing experience

OR

Associate’s degree and 12 years of marketing experience

OR

High school diploma / GED and 14 years of marketing experience

In addition to meeting at least one of the above requirements, you must have a minimum of 3 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources. Your managerial experience may run concurrently with the required technical experience referenced above

Preferred Qualifications:

Preferred Qualifications:

• MBA or relevant graduate degree in marketing, healthcare management, or related subject area
• 4+ years’ experience developing pharmaceutical campaign strategies and tactics for specialty products
• Prior HCP promo experience highly preferred
• Biotech/pharmaceutical experience
• Record of growing responsibility within marketing
• Experience with evolving strategy and promotional tactics in light of external market events and/or product life-cycle events
• Ability to drive influence across stakeholders to set direction and align work efforts Marketing competence with proficiency in marketing strategy, market research, segmentation, brand positioning, messaging, and tactical development of materials used by field teams
• Exhibits passion and empathy to build meaningful experiences for HCPs by understanding their needs and mentality
• Demonstrated ability to take data and insights and translate them into actionable strategies and tactics
• Experience working with agencies
• Ability to exercise strong judgment and live up to high ethical and compliance standards
• Ability to complete work in a highly matrix environment involving many collaborators Strong self-starter; project management and ability to lead others to meet multiple priorities simultaneously in a cross-functional environment
• Strong communication effectiveness: the ability to effectively engage, connect, and influence others across the organization, regardless of level or job-function

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now and make a lasting impact with the Amgen team.

careers.amgen.com

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Application deadline

Amgen anticipates accepting applications until July 28, 2025; however, we may continue accepting applications beyond this date if we do not receive a sufficient number of candidates.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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