Brand Manager, Marketing - Portfolio Evolution

Brand Manager, Marketing - Portfolio Evolution 

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.  

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious! 

Our Culture of Ownership, Meritocracy and Collaboration 

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.  

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone.  You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress. 

Position Summary

This cross-functional team will assess our current portfolio and define the strategy and execution to evolve our portfolio. The Brand Manager for this team will: 

• Lead removal of FD&C colors across desserts portfolio led by brand strategy 

• Lead cross-functional team to commercialize new renovated items (i.e. procurement on natural dye replacement options, operations with factory & capital implications, R&D on product/pack development, PMO on project timelines, Insights/Sensory on consumer testing, etc.) 

• Monitor consumer sentiment as it relates to ingredient evolution and build cohesive claims strategy 

• Build holistic proposition including optimized product (vetted via consumer testing), packaging graphics changes, portfolio pricing strategy and beyond 

• Support ingredient strategy on what should come next across the US portfolio 

Key Skills: 

• Strategist: High level of strategic thinking involved across brand strategy, ingredient strategy and complex commercialization 

• High Visibility Influencer: Influence at all levels of organization and work seamlessly with teams to drive impact. 

• Simplifier: Strong ability to simplify complex challenges. Ability to distill information to tell a clear story to drive clarity though the organization. 

• Commercialization Leader: demonstrated strong project leadership skills with clear knowledge of the commercialization process and ability to mobilize the cross-functional team 

• 360 Marketer – business acumen with understanding of P&L, capital process, pricing strategy as well as recommendation communication strategy (on and off pack) 

• Collaborator: Team player and culture creator who works well in a fast-paced environment 

• Flexible: Be adaptable and adjust to evolving consumer, legislative and regulatory environment 

Qualifications 

• Bachelor’s Degree in Business, Marketing, or related field; MBA with Strategy, Marketing, or General Management emphasis preferred 

• 5+ years of experience in marketing, product management, brand management preferred 

• 4+ years of commercialization experience 

• Strong collaborator, who can lead complex cross-functional workstreams 

• Resilient in ambiguous and rapidly evolving environments 

• Self-starter, who operates independently 

• Strategic, big picture thinker who can also execute with excellence 

• Comfortable challenging the status quo and driving decisions via strong, data-led stories 

• Outstanding verbal, written and interpersonal communications skills 

• Excellent organization and project management skills