Marketing Associate Director - Partner & Alliances
Associate Director, Global Partner Marketing
Location: UK or USA (hyrbid)
Department: Marketing | Partner Ecosystem
Reports to: VP, Marketing, CP & ESG Tagetik
About the Role
We’re looking for a strategic and execution-focused Associate Director of Global Partner Marketing to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a proven enterprise software marketer who thrives in both strategy development and hands-on execution. You’ll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth.
What You’ll Do
Strategic Leadership & Execution
- Develop and own the Global Partner Marketing Strategy, aligning with business objectives and partner priorities.
- Collaborate with strategic partners and internal stakeholders to co-create joint marketing campaigns that drive measurable pipeline impact.
- Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints.
Content & Communication
- Lead the creation of partner-facing assets including digital brochures, web pages, and sales enablement materials to support the Global Partner Program.
- Own the partner communication strategy, including quarterly newsletters, internal updates, and external messaging to foster engagement and community.
- Maintain and evolve the partner section of the corporate website, ensuring content is current, compelling, and aligned with brand standards.
Event & Program Support
- Support partner-related elements of global events such as Sales Kick-Off, Partner Kick-Off, and InTouch series.
- Help organize and run a Partner Advisory Board, including agenda development, logistics, and follow-up communications.
Enablement & Infrastructure
- Create standardized partner presentation decks and materials
- Contribute to the development and ongoing management of the partner training portal ensuring content is relevant and accessible.
- Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging.
Measurement & Optimization
- Track and report on global partner marketing metrics, including lead generation and pipeline contribution from partner-led activities.
- Continuously optimize campaigns and programs based on performance data and partner feedback.
What You Bring
- 7+ years of experience in B2B enterprise software marketing, with a focus on partner or channel marketing.
- Demonstrated success in building and executing global partner marketing strategies.
- Strong understanding of strategic alliances, especially with consulting firms and system integrators.
- Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels.
- Experience with sales & marketing tools such as Highspot, Salesforce, Marketo, or similar platforms.
- Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment.
- Bachelor's degree in Marketing, Business, Technology or related field
- Ability to travel 25% domestic and international
Why Join Us?
Partner marketing is a strategic growth engine for our business. This role offers the opportunity to:
- Shape the future of our global partner ecosystem
- Work with industry-leading partners and internal teams across geographies
- Deliver high-visibility programs that directly impact pipeline and revenue
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850Average salary estimate
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