Associate Brand Manager

Job Description

Associate Brand Manager  

Hiring across different categories for multiple premium KHC brands:   

• Associate Brand Manager 
• Associate Brand Manager - Innovation 

About Us  

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.  

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!  

Our culture of Ownership, Meritocracy and Collaboration  

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.  

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.  

Position Summary 

As an Associate Brand Manager, you will be accountable for creating customer demand as well as helping to build a brand strategy to drive long term growth. Associate Brand Managers are leaders in the business and will be responsible for portfolio strategy, full P&L ownership, and managing customer and commercialization initiatives. You’ll lead a cross-functional team of colleagues from Product & Packaging, R&D, Culinary, Consumer Insights, Sales, Finance, Supply Chain, and Operations and manage the end-to-end commercialization process to bring new and exciting innovation products to market. This position is best suited for someone who has a strong bias for action, strong analytical skills, ownership mentality, and creative problem-solving skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve deadlines. 

Key Components of the Role  

• Owns the P&L and comprehends key levers to drive profitability  

• Monitors business performance, identifies actions needed, and implements action plan on key metrics (market share, volume and revenue trends and drivers, competitive performance)  

• Leverages syndicated data sources to understand own and competitor category performance, bringing forth insights and recommendations that drive business impact  

• Contributes to the Masterbrand innovation strategy and 3-year pipeline by identifying trends, consumer jobs to be done and innovation territories that align with our Masterbrand strategy and point-of-difference  

• Leads the ideation, development and execution of new products for assigned brands. Manage the product commercialization process through the stage gate process and lead cross-functional teams (including R&D, Marketing, Culinary, CIS, Supply chain, Sales & Finance) ensuring timely, on budget and successful project completion  

• Manages agency relationships for packaging design of new products, and lead validation with consumers in partnership with the consumer insights team  

• Partners with the Marketing & Sales teams to develop compelling product launch plans, product positioning, packaging, and promotional strategies and customer & sales presentations  

Minimum Qualifications  

• Familiarity with Profit & Loss (P&L) statements, with a basic understanding of financial metrics and ability to interpret and apply financial data to inform business decisions  

• Experience managing the full lifecycle of CPG product commercialization through the stage gate process, from idea generation to product launch and retail distribution  

• Experience with syndicated sources such as Nielsen or Circana/IRI required 

• Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (experience in cross-functional team management preferred) 

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.