Senior Account Based Marketing Manager

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

Do you thrive in a fast-paced environment where you can directly impact pipeline and revenue growth? Are you passionate about developing strategic marketing initiatives tailored to high-value accounts?

Our Revenue Marketing team for customer expansion at Fivetran is searching for a seasoned Senior Account Based Marketing Manager to join our growing team. In this role, you will play a pivotal role in driving target account engagement, account expansion, and pipeline acceleration for our most strategic customer accounts in our Strategic Expansion segment. You will be a partner to Sales, Business Development, Customer Marketing, Regional Marketing, Digital, and Demand Generation teams, developing and executing data-driven ABM campaigns that nurture relationships and accelerate deals.

This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

Technologies You’ll Use

• DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker.

What You’ll Do

• Partner with sales to prioritize high-value target accounts and expansion opportunities.

• Utilize account plans to outline key decision-makers, buying committee dynamics, and specific business challenges for named, Tier 1 accounts.

• Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey.

• Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts.

• Leverage campaign performance data, customer insights, product adoption metrics, and buying signals to refine strategies and deliver more personalized, impactful ABM programs.

• Create targeted 1:1, 1:few and 1:many ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline targeting new lines of business, subsidiaries and other upsell opportunities within our top strategic customer accounts.

• Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement.

• Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth.

• Stay up-to-date on the latest ABM trends and best practices.

Skills We’re Looking For

• 5+ years of experience in B2B marketing, preferably with a strong focus on ABM.

• Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns. 

• In-depth knowledge of the ABM methodology and best practices.

• Strong understanding of buyer personas, journey mapping, and account-based orchestration.

• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.

• Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies.

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Data-driven approach with a knack for translating data insights into actionable marketing strategies.

Bonus Skills​

• Demandbase Certification
  
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