Product Marketing Manager, Federal
Skills
- Product marketing and GTM planning experience
- Deep knowledge of federal cybersecurity landscape and frameworks
- Strong messaging and positioning skills
- Sales enablement content development
- Experience using analytics and AI tools for customer insights
- Excellent written and verbal communication
- Cross-functional collaboration and stakeholder influence
Responsibilities
- Develop messaging frameworks for federal standards including CMMC, FedRAMP, and GovRAMP.
- Create federal-specific enablement materials: pitch decks, one-pagers, battlecards, discovery guides, and objection-handling resources.
- Engage with federal customers to validate positioning and identify emerging trends.
- Act as the internal expert on the federal competitive and partner ecosystem.
- Monitor regulatory and standards changes and translate insights into actionable GTM strategies.
- Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing on integrated go-to-market plans.
- Partner with demand generation to design and launch campaigns and events that drive awareness, pipeline, and retention.
Education
- Bachelor’s degree in marketing, business, or related field preferred
Benefits
- Healthcare, dental, and vision benefits
- Employer-paid life and disability insurance
- Employee Assistance Program (EAP)
- Pet insurance
- 401(k) with employer matching
- Competitive bonus structure
- Home office reimbursement
- Certification reimbursement
- Personalized career coaching
- Generous paid time off, vacation bonus, and summer hours
- Paid office closure December 25–January 1
Average salary estimate
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