Marketing Operations Manager
Skills
- Marketing automation and email marketing expertise
- Experience with Salesforce and Pardot
- Familiarity with lead routing tools like RingLead and Chili Piper
- Data enrichment tools experience (ZoomInfo, Apollo, Clay)
- Analytics and reporting (Google Analytics, Looker)
- Project management skills (Asana)
- Strong communication and organizational skills
- Ability to work independently and cross-functionally
- Experience with data orchestration and record hygiene
Responsibilities
- Own and manage marketing automation platforms and lifecycle marketing workflows.
- Serve as primary contact for lifecycle marketing execution, optimization, and marketing tech stack.
- Coordinate between marketing and revenue operations to ensure cross-team alignment.
- Generate and report weekly, monthly, and quarterly performance analyses and recommend optimizations.
- Maintain and improve data quality using enrichment and lead routing tools.
- Support campaign execution with project management, list building, and cross-team coordination.
- Manage data orchestration and record hygiene programs using tools like RingLead.
- Scale database enrichment using first- and third-party intent tools and advanced research methods.
- Define and track marketing KPIs in partnership with leadership.
Education
- Bachelor's degree in marketing, business, or related field preferred
Benefits
- Healthcare, dental, and vision benefits
- Employer-paid life and disability insurance
- Employee Assistance Program (EAP)
- Pet insurance
- 401(k) with employer matching
- Competitive bonus structure
- Home office reimbursement
- Certification reimbursement
- Personalized career coaching
- Generous paid time off and paid year-end office closure
- Vacation bonus and summer hours
Average salary estimate
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