Paid Media Manager, Google

MUST HAVE:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results.

EXPERIENCE: Minimum of 4 years managing Google Ads campaigns across multiple formats (Search, Display, Demand Gen, Performance Max, YouTube), with proven success optimizing large-scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution.

YOUR ROLE

Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. You’ll manage a large-scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.

Outcomes (Performance Expectations):

• Own campaign performance end-to-end. Take full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
• Source and manage creative like a performance marketer. Proactively write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration.
• Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth.
• Never settle for “good enough”. Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is owned, tracked, and measured against business outcomes.
• Turn testing into a competitive advantage. Document all tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for both the Paid Media team and broader stakeholders.
• Collaborate with intensity. Work closely with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide crisp performance updates, and drive alignment on priorities.
• Push into new territory. Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth.
• Be the expert others rely on. Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins.

Competencies:

• Technical Mastery: Demonstrates deep knowledge of the Google Ads ecosystem and independently optimizes complex campaign structures. Owns outcomes, diagnosing and correcting performance challenges with speed and precision.
• Analytical Problem-Solving: Takes full ownership of data-driven decision-making, proactively identifying trends, risks, and opportunities. Provides actionable recommendations without requiring oversight, ensuring confidence in insights and actions.
• Organizational Skills: Holds accountability for managing multiple campaigns and shifting priorities. Meets deadlines reliably, adapts quickly to change, and ensures nothing falls through the cracks in a fast-paced environment.
• Collaboration & Influence: Owns role in cross-functional success by partnering effectively with yield, business leads, and creative teams. Influences decisions through clarity, data, and solutions that maximize outcomes for the business.
• Growth Mindset: Proactively pursues performance improvements and stays ahead of platform and industry changes. Takes responsibility for closing knowledge gaps and capitalizing on new opportunities.
• Communication: Delivers clear, concise, and impactful communication to peers and leadership. Owns both the message and the plan, ensuring stakeholders are never left guessing about performance or next steps.
• Adaptability: Takes responsibility for thriving in a dynamic, test-and-learn environment. Turns ambiguity into action, setbacks into learning, and evolving priorities into opportunities for growth.

TOTAL COMPENSATION 

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.