Lead Product Marketing Manager

This Lead Product Marketing Manager will be the first hire into our new Product Marketing function. You will have an opportunity to help establish this function at Dave. You’ll play a pivotal role in defining how we segment customers, position our products, analyze competitors, and drive adoption across the member journey.

This is a high-impact individual contributor role where you’ll collaborate with Product, Design, Research, Analytics, and Marketing to ensure our offerings resonate deeply with members. You’ll help build the foundations for scalable product marketing while navigating the challenges of operating in a competitive, regulated, and fast-moving category.

What You’ll Do:

• Target Customer Identification and Segmentation

  • Identify the customers we are targeting in a sophisticated and granular way. Beyond demographics, this would include factors such as willingness to pay, attitude toward short-term credit, alternate options for short-term credit, feature preferences, attitude toward neo-banks, etc.

• Existing Customer Segmentation

  • Develop a segmentation of our existing customers based on activity, demographics, and category usage that can be utilized for targeting and creative messaging variations for activities such as cross-selling, onboarding, engagement, and churn mitigation.

• Drive Differentiation Through Market Intelligence

  • Track competitive offerings, category shifts, and customer trends to keep Dave differentiated and future-ready.

• Company and Product Positioning

  • Help clearly define our market category and how we position both the company and our products within it compared to alternatives.

• Value Proposition Development

  • Craft clear, differentiated value propositions and product narratives that connect rational and emotional benefits, ensuring consistency across the full marketing funnel.

• Shape Strategy with Member Insights

  • Lead rigorous vetting of proposed ideas, leveraging research, analytics, and testing. Partner with research and analytics to anticipate opportunities, mitigate risks, and bring the member perspective directly into product and marketing roadmaps.

What You’ll Need:

• 7+ years of experience in product marketing for consumer-facing products.

• Proven success in influencing senior leadership and driving measurable outcomes in fast-moving, ambiguous environments.

• Expertise in segmentation, positioning, and competitive analysis, with a track record of connecting strategy to business results.

• Demonstrated ability in leveraging analytics to drive customer insights and recommendations.

• Exceptional communication skills with the ability to frame and simplify complex ideas into a clear, persuasive vision.

• Experience building cross-functional trust with Product, Research, Design, and Marketing partners.

• B2C and Fintech experience required; familiarity with credit-challenged or underserved customers strongly preferred.

Why You’ll Love This Role

• Help establish a new function: Play a pivotal role in building product marketing at Dave from the ground up.

• Build the foundation from a blank canvas: We have a rare and exciting opportunity to define the 'how' and 'why' of product marketing here. You will tackle the challenge of creating our core function and leaving a lasting mark on the business.

• Gain visibility at the highest level: Work directly with the CMO and influence strategy across leadership.

• Challenge of scale: Balance the excitement of creating foundations with the challenge of scaling in a competitive, regulated environment.

Don’t let imposter syndrome get in your way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.

Why you’ll love working here: 

At Dave, our people are just as important as our product. Our culture is a reflection of our values that guide who we are, how we work, and what we aspire to be. Daves are member centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual first company, team members can live and work anywhere in the United States, with the exception of Hawaii. 

A few of our benefits & perks:

💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals

💻 Flexible hours and virtual first work culture with a home office stipend

🏥 Premium Medical, Dental, and Vision Insurance plans

👶 Generous paid parental and caregiver leave

💰 401(k) savings plan with matching contributions

📈 Financial advisor and financial wellness support

🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break

🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

Dave Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

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