Meta Ads Specialist - job 1 of 2

Employment Type: Full-Time, Remote
Time Zone: EST

About Pavago
Pavago is dedicated to connecting top-tier remote talent with reputable companies. We are currently seeking a Performance Marketing Specialist to join our marketing team. This role is ideal for a strategic digital marketer with expertise in LinkedIn advertising, lead generation, and funnel development. The ideal candidate should have a strong understanding of marketing principles, buyer journeys, and B2B strategies, with a focus on performance optimization and data-driven decision-making.

Requirements:

• Meta & LinkedIn Advertising: Plan, execute, and optimise Meta and/or LinkedIn Ads campaigns to drive engagement and conversions.
• Audience Targeting: Conduct in-depth audience research and segmentation to ensure precise targeting for LinkedIn campaigns.
• Funnel Development: Design and implement effective sales funnels to guide prospects through the buyer journey.
• Performance Analysis: Monitor campaign KPIs, analyze data, and implement improvements based on insights.
• A/B Testing: Develop and test different ad creatives, copy, and landing pages to enhance campaign performance.
• Cross-Functional Collaboration: Work closely with content creators, designers, and the sales team to produce compelling ads that drive results.
• Platform & Industry Awareness: Keep up with LinkedIn Ads platform updates, industry trends, and best practices to maintain a competitive edge.

Skills and Experience:

• Experience: 3+ years managing Ads campaigns with a strong focus on B2B marketing, funnels, and persuasive techniques.
• Marketing Knowledge: Deep understanding of marketing principles, customer journey mapping, and conversion optimization.
• Analytical Skills: Ability to interpret data, track campaign performance, and optimize campaigns for better ROI.
• Technical Proficiency: Experience with LinkedIn Campaign Manager, Google Analytics, and CRM integration.
  B2B Marketing Expertise: Prior B2B experience is preferred, with knowledge of account-based marketing strategies.
  Education: A bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

What Makes you the Perfect Fit?

• Strategic Thinker: Ability to develop high-impact LinkedIn advertising strategies aligned with business goals.
• Lead Generation Expertise: Strong knowledge of building and optimizing sales funnels to drive conversions.
• Data-Driven Marketer: Comfortable working with analytics tools and testing methodologies to improve campaign performance.
• Persuasive & Creative: Ability to craft compelling ad copy and creatives that resonate with the target audience.
  Adaptable & Proactive: Keeps up with emerging trends and updates in LinkedIn Ads and digital marketing.

What Does a Typical Day Look Like?
Your day will involve strategizing and executing ad campaigns, conducting A/B testing, analyzing performance metrics, and refining targeting strategies. You will work closely with content teams, designers, and sales teams to align advertising efforts with overall marketing goals. Monitoring ad spend, optimizing conversions, and ensuring that funnels are working effectively will be key parts of your role.


Interview Process:

1. Initial Phone Call: A brief discussion to assess your experience and expertise.
2. Video Interview: An in-depth discussion about your LinkedIn Ads strategies, funnel-building experience, and campaign successes.
3. Final Interview: A comprehensive discussion with the client to ensure alignment with the role.
4. Background Check: Verification of professional experience and references.

Ready to Apply?
If you have a passion for LinkedIn advertising, deep marketing expertise, and a data-driven mindset, we’d love to hear from you! Apply now and take the next step in your career as a Performance Marketing Specialist.

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