Field Marketing Manager
Field Marketing Manager
Location: U.S. — Central (Remote) or West Region (Hybrid)
Reports to: Senior Manager, Field Marketing
Travel: 15–20% within region
Role Overview
The Field Marketing Manager serves as the in-region marketing expert and partner to the field. This role collaborates closely with regional teams, including Regional Sales Directors, Sales Engineers, Channel Account Managers, and regional partners to plan and execute programs that drive demand, accelerate pipeline, and deepen engagement.
Key Responsibilities
Create quarterly field marketing plans that generate demand and increase funnel velocity in assigned territory using input from the regional sales team.
Own end-to-end execution of regional programs, including virtual events, in-person events, executive roundtables, etc.
Manage logistics, promotions, communications, SDR hand-offs, and post-program follow-up.
Assist with the planning and execution of major tradeshows, conferences, and customer events within territory.
Own the in-region field marketing budget; track spend and evaluate performance in terms of CPL, ROI, and pipeline contribution.
Provide weekly and monthly program reporting, including event analytics.
Key Qualifications
3 - 5 years of experience in B2B field marketing or partner marketing.
Proven experience supporting or partnering with sales organizations.
Exceptional written and verbal communication skills.
Proficiency in Microsoft Office, Google Workspace, and Salesforce.
Comfortable managing multiple projects with attention to detail and tight deadlines.
Proficiency with social channels (e.g., LinkedIn, X/Twitter) for event promotions.
Creative thinker who enjoys identifying new opportunities to engage customers and prospects.
Benefits:
Hybrid work environment
Competitive salary, health, dental, and vision insurance
401(k) plan
Opportunities for professional development and growth
Generous vacation policy
Salary range:
$90,000 - $120,000 OTE (The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.)
Average salary estimate
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