Senior Marketing Specialist

Job Summary:

About the Company:
AssetWorks (www.assetworks.com) is an industry-leading technology and consulting solutions provider for asset- and infrastructure-intensive organizations in government, education, utilities, telecommunications, transportation, healthcare, and the commercial sector.

The Big Picture: (general purpose of the position)
The Senior. Marketing Specialist plays a hands-on role in developing and executing marketing initiatives that support company growth, elevate brand presence, and generate demand for AssetWorks products and services. This role blends creativity, data-driven decision-making, and modern marketing technology — including the effective use of AI tools — to deliver fresh, innovative campaigns that help AssetWorks stay ahead of the competition.

The ideal candidate is a strong individual contributor who can manage projects independently, collaborate cross-functionally, and use AI-driven tools to enhance content creation, campaign performance, and marketing efficiency.

Job Description:

The Day-to-Day: (Essential duties of the position)

• Executes innovative marketing and branding strategies that strengthen our market position.

• Develops and implements multi-channel digital marketing campaigns, including email, social, web, and paid advertising.

• Uses AI-powered tools to enhance content development, design, campaign targeting, analysis, and automation.

• Works closely with the leadership team to create high-quality collateral, product messaging, and launch materials.

• Coordinates tradeshow presence, branding, logistics, and follow-up actions.

• Manages updates to the website, collaborating with internal and external resources on design, content, and optimization.

• Supports inbound marketing activities, including HubSpot automation, lead nurturing workflows, and lifecycle marketing.

• Produces marketing content such as product sheets, presentations, blog posts, case studies, and email campaigns.

• Tracks and analyzes performance metrics to evaluate campaign effectiveness and recommend improvements.

• Collaborates with internal teams across departments to ensure alignment on messaging, branding, and customer value.

• Completes special projects and additional responsibilities as assigned.

• Keeps leadership informed through regular updates and reporting.

• May formally train less experienced team members.

 

The Right Person for the job has: (Knowledge, skills, and abilities required to perform the job)

• Experience across modern marketing channels, including digital media, social media, email, web, and content development.

• Hands-on experience with AI marketing tools (such as ChatGPT, Jasper, AI design tools, AI personalization tools, predictive analytics, or automation platforms).

• Strong understanding of inbound marketing and lead-generation strategies.

• Experience with HubSpot automation, lead nurturing, and lifecycle campaigns.

• Strong analytical skills and the ability to translate data into insights and action.

• Creative problem-solving skills and the ability to synthesize information into clear strategies.

• Strong written and verbal communication skills, with the ability to tailor messaging to different audiences.

• Ability to work cross-functionally with Sales, Product, and Customer Experience teams.

• Capability to solve complex problems and take a new perspective on existing solutions.

• Ability to work independently and receive minimal guidance.

• Highly organized with strong project management skills and ability to juggle multiple priorities.

• Ability to use best practices and knowledge of internal or external business issues to improve products/services or processes.

• Experience managing marketing budgets is a plus, but not required at a Senior Specialist level.

• Comfort with fast-paced environments and evolving priorities.

• Ability to travel occasionally.

  

Education & Experience: (Minimum level of required education and experience)

• Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience).

• 4–6 years of progressive experience in marketing roles.

• Experience using AI tools to create content, optimize campaigns, or automate tasks preferred.

• Strong understanding of digital marketing, SEO, SEM, and social media best practices.

• Experience with managing a website through WordPress.

• Proficiency with Adobe Creative Suite (InDesign, Photoshop, Acrobat) and/or Canva preferred.

• Proficiency with PowerPoint and Word; experience developing branded templates a plus.

• Experience with HubSpot Marketing Hub or a similar marketing automation platform.

• Strong proofreading and editing skills.

• Detail-oriented with a strong sense of design fundamentals (composition, color, typography).

Licenses/Certifications:

• None required; HubSpot, Google Analytics, or AI marketing certifications are a plus.

Physical Demands:

• Ability to sit for extended periods.

• Repetitive motions.

• Minimal physical effort.

Worker Type:

Regular

Number of Openings Available:

1