Audience & Paid Media Specialist

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

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Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

This is a project/limited term position, unless otherwise amended or terminated as deliverables within this project are completed.

The FIFA World Cup Audience & Paid Media Specialist will play a key role in supporting the Omnichannel Audience & Marketing Manager with the execution of audience-driven strategies and paid media campaigns. This position focuses on hands-on implementation tasks, including campaign execution, audience segmentation, and monitoring performance across digital platforms.

This role is critical to supporting the paid media initiatives for the exclusive live coverage across Telemundo during the 2026 FIFA World Cup season, ensuring that campaigns are accurately implemented, data-driven, and optimized to deliver maximum fan engagement and tune-in. It requires attention to detail, cross-functional communication, and a passion for world-class sports broadcasting. This is a project/limited-term position, unless otherwise amended or terminated as deliverables within this project are completed.

• Execute audience segmentation and activation using 1P, 2P, and 3P data sources to connect with FIFA World Cup fans and sports enthusiasts across multiple markets.
• Coordinate paid media campaign activation and creative mapping, ensuring accurate audience delivery and asset alignment to achieve FIFA World Cup paid media strategy & objectives.
• Partner with an external agency to set up and deliver FIFA World Cup paid media campaigns across digital platforms (Meta, Google Ads, YouTube, etc.), ensuring alignment with media plans and performance goals.
• Maintain and update documentation to track audience match rates, scale, and partner/publisher performance.
• Ensure accurate data taxonomy and proper back-end setup for measurement and reporting across all partners.
• Collaborate with internal teams to troubleshoot creative asset delivery and resolve data discrepancies, ensuring smooth execution of FIFA World Cup paid media campaigns.
• Stay current on platform capabilities and best practices for audience activation and paid media optimization.

• Bachelor’s degree in Marketing, Communications, Analytics, or a related field.
• 2–3 years of hands-on experience in paid media campaign execution, audience activation, or marketing operations.
• Strong understanding of audience data strategies, including 1P/2P/3P data, segmentation, privacy compliance, and experience with onboarding tools (DMP/CDP).
• Experience handling paid media campaigns across platforms such as Meta, Google Ads, and YouTube.
• Exceptional attention to detail with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Proficiency in Microsoft Excel and reporting tools; experience tracking match rates and audience scale is a plus.

Desired Characteristics

• Highly organized and process-driven.
• Strong communicator and team collaborator.
• Comfortable working in a fast-paced environment with tight deadlines.
• Proactive problem-solver with a focus on accuracy and execution.

Additional Requirements

• Willing and able to work 4 days a week in person in the Telemundo Center and 1 day (Fridays) remotely from home.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].