Fast Facts

The Marketing Manager at WGU is responsible for executing marketing strategies that support brand development and student growth within their assigned academic college.

Responsibilities: Develop and manage college-specific marketing campaigns, support new product launches, track campaign performance, and collaborate with faculty and cross-functional teams.

Skills: Strong quantitative analysis, project management, and experience in traditional and digital marketing disciplines including SEO and content marketing.

Qualifications: Bachelor’s degree in Marketing or a related field and four years of related marketing experience; preferred experience in higher education or relevant industries.

Location: Salt Lake City Office, United States of America

Compensation: $73000 - $109400 / Annually

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 308Pay Range: $73,000.00 - $109,400.00

Job Description

• The Marketing Manager is responsible for the execution of marketing strategies that support brand development, new student growth, and other priorities for their assigned academic college (College of Business, College of Health Professions, College of IT, or Teachers College).
• Among the Manager’s responsibilities is launching audience and offering messages and growth strategies that are college-specific (i.e., “product marketing”). The Manager will work with the Director to understand internal and external factors that affect college performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, and competitor behavior.
• The Manager works in daily partnership with associate deans and program chairs within their assigned college to understand program goals and targets, develop campaigns and placements to support program strategies, execute on college-specific initiatives, and report on results. The Manager will spend more time interfacing and collaborating with members of the Marketing team and must build trust and wield strong influence within the organization.
• This role requires a driving action through influence vs. direct authority, as well as fluency in various marketing disciplines, including brand, traditional and digital media, SEO, content marketing, conference and event marketing, and more.
• Essential Functions and Responsibilities:
• Manage new college-specific campaigns and strategies to support college goals, from helping director on strategy brief creation through to delivery of final creative
• Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives
• Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy.
• Understand college target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.
• Build relationships of trust with college program cluster teams – academic deans and program chairs
• Understand and stay up on external and internal factors influencing college performance. Read industry publications and news to understand our students and prospects and the industry the college serves.
• Translate college strategy into tactical execution by working with the college director to understand goals and audiences.
• Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities
• Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand
• Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.
• Performs other related duties as assigned. 
• Knowledge, Skill and Abilities:
• Experience working with cross-functional teams and meeting deadlines.
• Clearly and persuasively communicate both verbally and in writing with staff and peers.
• Strong quantitative and strategic analysis skills.
• Understanding of a wide variety of marketing disciplines, including traditional and digital media, SEO, content marketing, and conference and event marketing.
• Exceptional project management and organization skills.
• Competencies: 
• Organizational Impact: 
• Works to achieve operational targets with significant to major impact on department, Function, or Office results. May be responsible for managing large projects or processes within the department, function, or office.​ 
• Performs work as directed with limited oversight. 
• Problem Solving & Decision Making: 
• Responsible for leveraging a systems-thinking approach, making moderate to significant improvements of processes, systems, and plans within the department, Function, or Office.​ 
• Problems and issues faced are numerous and challenging, will require detailed information gathering and analysis. Problems typically affect multiple areas or specialties. 
• Communication & Influence: 
• Collaborates cross-functionally with employees within and outside of the department. Typically has responsibility for communicating with parties external to the University.​ 
• Works to influence parties within and outside the department, Function, or Office regarding policies, procedures, and practices. 
• Leadership & Talent Management 
• Is responsible for providing guidance, coaching, and training to other employees in the department, Function, or Office. Responsible for managing projects involving delegation of work and review of others’ work products.
• ​Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU. 
• Job Qualifications:
• Minimum Qualifications:
• Bachelor’s degree in Marketing, a related field, or equivalent experience.
• Four (4) years of related marketing experience
• Preferred Qualifications:
• Client-facing agency experience.
• Industry experience in higher education and/or areas relevant to WGU colleges (e.g., healthcare, K12 education, IT)
• Physical Requirements:
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• #LI-TK1

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.