Scheduled Hours

37.5

Position Summary

This position serves Bernard Becker Medical Library, working closely with library leadership and reporting to the library director.

The Media-Marketing Administrator plans, develops, refines, and implements targeted marketing initiatives based on library needs and priorities. Develops, writes, designs and produces final product communications and advertisements for internal and external delivery, including website, newsletter and social media content, as well as posters and handouts. Effectively defines and tracks established and potential markets; tracks impact to measure and modify.

Job Description

Content Creation and Management

• Develops and manages marketing content for diverse platforms, including websites, social media, email campaigns, and print materials.

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Marketing Strategy Development

• Creates and implements marketing strategies to increase awareness and engagement with library services, programs, and resources.

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Social Media Management

• Manages and curates the library's social media presence, engaging users and promoting library initiatives.

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Market Research

• Conducts research to understand user needs and preferences and identify new marketing opportunities.

Collaboration and Communication

• Works with other librarians, faculty, and staff to coordinate marketing efforts and ensure consistent messaging.

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Event Promotion and Coordination

• Promotes library events and workshops through various marketing channels.  Provides basic event planning and coordination, such as room reservations, catering, and registration.

Reporting and Analysis

• Tracks and analyzes the effectiveness of marketing campaigns and makes data-driven decisions.

Staying Current

• Keeps abreast of emerging technologies and trends in library marketing and communication.

Working Conditions:
Job Location/Working Conditions

• Normal office environment

Physical Effort

• Typically sitting at desk or table

• Repetitive wrist, hand or finger movement

• Occasional lifting (25 lbs or less)

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications/Professional Licenses:

No specific certification/professional license is required for this position.

Work Experience:

Marketing (3 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

Master's degree

Certifications/Professional Licenses:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

No additional work experience unless stated elsewhere in the job posting.

Skills:

Backbase Front-End Web Development, Communication, Electronic Media, Interpersonal Communication, Microsoft Office, Oral Communications, Print Media, Project Leadership, Website Content Development, Written Communication

Grade

G11

Salary Range

Base pay is commensurate with experience.

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Washington University is dedicated to building a community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.