Partner Marketing Manager
Skills
- Strong B2B marketing fundamentals across content, campaigns, and brand messaging.
- Experience building partner-facing materials and co-marketing assets.
- Proven ability to run joint campaigns and manage partner communications.
- Data-informed approach to measuring marketing effectiveness and ROI.
- Excellent written and verbal communication and stakeholder management.
- Project management skills to handle multiple initiatives and tight timelines.
Responsibilities
- Develop and execute partner co-marketing strategy aligned with GTM priorities and target verticals (healthcare, pharma, payers).
- Create and manage joint programs: webinars, content series, email campaigns, events, social amplification, and PR support.
- Develop partner-ready enablement assets: co-branded collateral, case studies, decks, competitive overviews, playbooks, and messaging guides.
- Manage partner marketing calendar, campaign timelines, and yearly strategic planning for collaborative efforts.
- Coordinate partner participation in conferences, industry events, podcasts, and speaking engagements.
- Maintain and update a partner resource hub with brand guidelines and marketing materials.
- Track, analyze, and report campaign performance and contribution to influenced pipeline.
- Work cross-functionally with Sales, Product Marketing, Strategic Relationships, RevOps, and Leadership to align partner activities with field needs and GTM goals.
- Capture partner ecosystem insights and feedback to inform broader marketing strategy.
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field (required).
Benefits
- Remote/virtual working flexibility with occasional travel (approx. 5-10x/year).
- Comprehensive medical, vision, dental, life, and disability insurance.
- Free health insurance options plus HSA and FSA plans.
- 401(K) plan.
- Unlimited vacation time, generous paid holidays, sick leave, and parental leave.
- Perks at Work membership for discounts on shopping and travel.
- Collaborative culture centered on Authenticity, Courage, and Having Fun.
Average salary estimate
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