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K12 Regional Sales Manager - West

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

VHL is seeking a K12 Regional Sales Manager for the West Region to lead a field-based sales team in driving strategy and achieving sales targets for educational products. This role requires a motivated sales leader with a background in education and experience managing remote teams.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Key responsibilities include mentoring a sales team, analyzing market opportunities, developing strategic plans, maintaining customer relationships, managing budgets, and collaborating with cross-functional teams.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Required skills include consultative sales experience in education, leadership, proficiency with sales tools and CRMs, exceptional communication, and strong sales skills.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Preferred qualifications include experience in K-12 education sales, knowledge of the state adoption process, and familiarity with Salesforce.com.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Candidates must reside within reasonable proximity to a major airport in California, Washington, Oregon, Nevada, Arizona, Colorado, or Utah.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $130000 - $150000 / Annually




WHO ARE YOU? You are a highly motivated and driven education industry-experienced sales leader with the capability of pivoting easily between supporting your team on day-to-day business development strategies and ensuring the bigger regional strategic plans are in focus.

WHO ARE WE? We are passionate, lifelong learners, and creative thinkers working daily to develop culturally authentic language materials.

WHAT IS THE ROLE ABOUT? As theRegional Sales Manager for our K12 West Region team, youwill utilize your industry, selling and management expertise to coach and support the work being done to achieve their next level of success. You will also provide guidance on business development and execution of the overall sales strategy for VHL’s suite of print and digital products.

WHY IS THIS EXCITING? VHL is a growth organization. As a key member of sales leadership, this Regional Sales Manager will be highly involved in the organizations efforts to achieve continued success.

IN THIS ROLE YOU WILL:

  • Direct, develop, mentor and coach a field-based sales team that delivers profitable growth
  • Carefully analyze and evaluate opportunity reports with entrepreneurial eyes in order to identify new opportunities and forecasts to prioritize and drive territory growth
  • Develop, implement and adjust strategic plans with an eye to exceed regional business development and sales goals
  • Maintain a high level of understanding of the full suite of VHLs K12 print and digital products.
  • Maintain tight oversight of customer trends, market landscape, competitive insights and consumer trends in order to drive action plans and develop winning tactics to the field
  • Provides feedback and prepares regular reports to Sales, Marketing & Technology leadership
  • Deliver presentations to a variety of audiences when appropriate
  • Build and maintain strong relationships with potential and existing clients, manage and close strategic opportunities
  • Ensure consistent utilization, management and administration of Salesforce.com (CRM), products, technology and policies
  • Manage region's expenses and ensure that they are within budget and proper coverage
  • Effectively collaborate with cross-functional stakeholders

YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE)

  • Bachelor’s degree
  • 10+ years of successful field-oriented consultative sales experience within the education, publishing, ed-tech or similar industry
  • Experience with the state adoption process related to educational products and materials
  • 3+ years’ leadership experience managing and developing both remote/field-based sales team members with a strong ‘player-coach’ mentality
  • High level of comfort using sales tools, CRMs, and other technologies for analyzing sales data and creating accurate regional forecasts
  • Customer service orientation
  • Exceptional sales skills including strategic thinking, prospecting, planning, presentation, negotiation, relationship building, territory management and active listening skills
  • Strong written and verbal communication skills coupled with advanced presentation and technology skills
  • Ability to strategically execute effective business travel including setting appointments
  • A willingness to travel within the region (50-60%+) to support team member development and success + travel to sales leadership/team meetings without restrictions

IDEAL IF YOU HAVE OR ARE (PREFERRED SKILLS & EXPERIENCE):

  • Experience selling digital and print-based products within the education industry
  • Experience in the K-12 education space
  • Experience with California's K12 education state adoption process, etc.
  • Experience with Salesforce.com
  • Familiarity with VHL’s products
  • An advanced degree
  • A working knowledge of multiple languages (Spanish or French specifically)

LOCATION:To be considered, candidates must reside within reasonable proximity to a major airport in one of the following western US states: California, Washington, Oregon, Nevada, Arizona, Colorado or Utah. Ideal candidate will reside in the state of California (CA). Relocation is not available for this position. 

SALARY: $130k-$150k annual salary range

This position is salaried and is eligible for sales incentives based on employee and organizational performance.  

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Average salary estimate

$140000 / YEARLY (est.)
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$130000K
$150000K

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Full-time, remote
DATE POSTED
October 24, 2025
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