Director, ABM and Field Marketing

Why Verifone

For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.

Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.

What's exciting about the role

We’re looking for a strategic, digitally savvy Director of ABM and Field Marketing to build and lead Verifone’s global account-based marketing (ABM) strategy, while also supporting campaign execution across North America and our Petro business. This is an individual contributor role that requires strong cross-functional coordination with digital marketing, sales, events, and product teams.

Skills and Experience we desire

• ABM Strategy Development: Design and implement Verifone’s global ABM practice, aligning sales and marketing goals to target enterprise accounts effectively.
• Campaign Execution: Plan and coordinate integrated marketing campaigns focused on our core verticals, with special focus on the North American and Petro segments.
• Sales Alignment: Act as the connective tissue between marketing and sales, ensuring ABM and field programs are deeply aligned with account plans and sales objectives.
• Event ROI Tracking: Partner with events team to track leads, engagement, and ROI for trade shows, industry events, and field activations.
• Demandbase Expertise: Serve as the primary Demandbase user and evangelist, leveraging its capabilities for targeting, personalization, and measurement.
• Performance Reporting: Provide regular reporting on ABM and campaign performance to internal stakeholders, including pipeline contribution and ROI.

Qualifications: 

• 10+ years of experience in B2B marketing, with a strong emphasis on ABM, digital campaigns, and/or field marketing
• Hands-on experience with Demandbase or similar ABM platforms
• Strong understanding of the enterprise sales cycle and how to support it with marketing programs
• Experience supporting Petro, Retail, QSR, or enterprise industries a plus
• Excellent project management and cross-functional collaboration skills
• Strong analytical mindset with the ability to report on metrics and improve performance
• Proven ability to influence sales and executive stakeholders

Our commitment

Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.