Sr. Federal Marketing Manager
Skills
- Deep understanding of the U.S. Federal market, including DoD and civilian agency dynamics
- Proven experience in field and demand generation marketing (digital, ABM, events)
- Strong event program development and post-event follow-up skills
- Proficiency with Marketo and Salesforce for campaign execution and reporting
- Analytical ability to measure program effectiveness and optimize performance
- Excellent cross-functional communication and stakeholder management
- Project and budget management skills to run programs end-to-end
Responsibilities
- Develop and execute the federal marketing strategy covering digital, ABM, partner, and event programs to drive leads, opportunities, and deals.
- Plan and run federal-specific demand generation campaigns, including digital programs, webinars, trainings, and Neo4j-owned events and roadshows.
- Collaborate closely with federal sales, SDRs, product and corporate marketing to align priorities and enable sales with targeted content and messaging.
- Manage event logistics end-to-end: content, segmentation, promotion, registration, lead capture, follow-up, and outcomes tracking.
- Drive partner co-marketing initiatives with channel partners to expand reach and joint pipeline.
- Measure program performance, analyze results, and continuously optimize campaigns to meet KPIs (MQLs, SAOs, pipeline).
- Manage regional marketing budgets and investments to maximize ROI and report results to leadership.
Education
- Bachelor's degree required
- MBA preferred
Benefits
- Competitive salary and performance-based compensation
- Equity / stock opportunities
- Comprehensive health, dental, and vision plans
- 401(k) retirement plan
- Generous paid time off and parental leave
- Professional development and training opportunities
- Hybrid work flexibility and inclusive company culture
Average salary estimate
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