Integrated HCP Communications Manager
JOB DESCRIPTION:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
As Integrated HCP Communications Manager within Global Strategic Marketing, you will enhance the effectiveness of our communication strategies by emphasizing the value of our product to people with diabetes. Your contributions will be pivotal in shaping a marketing approach that adapts to evolving industry trends.
What You’ll Work On
- Implement marketing plans and ad/promotional materials that represent the value of our brands pre-, during and post-launch to our HCP segments globally.
- Lead congress strategy globally, providing expertise on strategic messaging and global tactics in partnership with local lead
- Contribute to the development of the annual brand plan, helping to define and implement key areas within the associated tactical plans. Effectively implement all brand strategies to consistently meet or exceed the brand's business goals.
- Track and evaluate the impact of marketing initiatives and product introductions, establishing performance metrics.
- Acquire a broad understanding of the diabetes landscape and consumer & HCP requirements to inform strategic and tactical decisions.
- Manage a repository of key marketing messages, product claims, and promotional collaterals for target HCP segments.
Required Qualifications
Bachelor’s degree with at least 4-6 years related experience, with at least three years of experience in marketing, or MBA degree with 1-3 years of related experience.
Marketing or related experience in medical products or services preferred.
Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
Preferred Qualifications
- Bachelor’s degree in scientific or related discipline preferred.
- Experience working in market insights, product marketing, product management, or technical field roles for medical products.
- Experience working in field sales channel or HCP marketing specialized in a B2B2C setting.
- Experience working in healthcare setting as medical personnel.
- Demonstrated ability to manage concurrent, complex and cross-functional projects.
- Ability to work in a highly matrixed environment managing internal stakeholders’ needs.
- Detail focused and outcomes oriented.
- Extremely thorough with exceptional organizational skills
- Strong analytical and technical skills, including proficiency in the Microsoft suite of products, especially Excel and PowerPoint
Potential Travel: 10-15%
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$112,000.00 – $224,000.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : 2601 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 15 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Average salary estimate
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We help people live better and healthier with our life-changing technologies. We're revolutionizing health with the most personal technologies, empowering people with the data and knowledge they need to help them live longer and better.
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