Demand Generation Manager

Why Now

2025 has been a breakout year for Doppler. We’ve helped over 50,00 startups and enterprises manage their secrets at scale, and landed our first million-dollar customer. We've shipped some of our most exciting features yet, expanded our customer base, and sharpened our focus like never before. With a strong foundation in community, we're scaling and monetizing with ambitious goals across product, growth, sales, and hiring. The momentum is real, and we’re just getting started.

About Doppler

Doppler's mission is to make it easy and secure for developers of every experience level and teams of any size to manage their app configuration and secrets. But hasn't this been done?

Developers tend to be either struggling with the manual management of .env files, or wrestling with an overly complex secrets manager that's not built for software development. Doppler is changing that by making app configuration and secrets management easy, intuitive, and scalable. It's the SecretOps platform built by developers for developers.

Our team is entrepreneurial, with a bias for action. We never back down from a spirited debate and believe we are all responsible for exploring the hard questions. We value self-awareness and meaningful impact. We are open to unconventional approaches and have learned not to judge a book by its cover. Your time is your most valuable resource, so you set your hours. We use Slack to communicate and default to zero meetings. We aim to document everything. We also recommend you invest your time in 10% compounding time.

Who We Are

Doppler is a developer-first secrets management platform that enables engineers and security teams to securely store their secrets across any cloud infrastructure or deployment environment at scale.

The Role

We’re looking for a Demand Generation Manager who thrives on experimentation and takes full ownership of channels to drive pipeline. You’re a data-driven executor who loves to experiment, iterate, and get scrappy to turn strategy into results. This is a high-impact, hands-on role where you’ll move fast, launch bold campaigns, and scale what works to drive sign-ups and pipeline.

About the Team

You’ll be part of a fast-moving Marketing team that brings together Product Marketing, Demand Generation, and SDRs to drive growth. We’re a team that genuinely understands and cares about our users, putting their privacy first, even when it makes things harder for us. We prioritize collaboration, experimentation, and continuous improvement in the way we work and deliver outcomes.

What you’ll do:

• Execute demand programs across all major channels, including paid media, organic social, email, events, and more.

• Own and optimize the paid acquisition strategy using programmatic, LinkedIn, Reddit, Google, and other platforms. Execute campaigns directly without relying on an agency, and continuously test creatives, copy, audiences, and offers.

• Build and improve email programs across the user journey, from nurturing cold leads to activating and converting free users.

• Collaborate with content marketing contractors to execute our content strategy and drive strong performance across different formats.

• Manage the organic social calendar in partnership with the marketing team to align posts with product launches, campaigns, and GTM initiatives.

• Optimize content for SEO and user experience to boost discoverability and engagement.

• Use data to guide decisions and focus on outcomes by tracking sign-ups, pipeline, and revenue impact.

• Launch quickly and test often. Run scrappy experiments, scale what works, and cut what doesn’t.

What you’ll bring to the table:

• 3–5+ years of experience in B2B Demand Generation or Growth Marketing, with a proven track record of driving sign-ups and pipeline through multi-channel campaigns and scrappy, creative execution.

• Experience marketing to deeply technical audiences such as developers, security teams, and DevOps engineers in mid-market and enterprise segments.

• Proven track record of hands-on ownership and execution of paid media campaigns across programmatic, LinkedIn, Reddit, and Google, without agency support.

• An execution-oriented mindset. You roll up your sleeves, make things happen, and push projects across the finish line.

• Curiosity and initiative. When faced with a challenge, you dig in, figure it out, and level up from what you've learned.

• Demonstrated ability to build programs that deliver measurable value, including pipeline and revenue impact.

• Strong communication and collaboration skills. You work well across teams and keep stakeholders aligned.

• Hands-on experience with tools such as Marketo, Salesforce, PostHog, StackAdapt, or similar.

Bonus:

• Marketo certified

• Google ads certified
  
  

Benefits

• Equity at an early-stage, fast-growing startup

• Premium health insurance (medical, dental, vision)

• Guilt Free Unlimited PTO - 3-week minimum strongly encouraged!

• Upward Mobility

• Learning and Development Stipend

• Wealth Advisor

• 401k

• Pregnancy & Family Leave

• Fertility & Adoption Benefits

• Equal Compensation (regardless of gender or race)

For a full list of our benefits check our Perks Notion Page.

Closing

We've built a great product our customers love. Our churn is low, and active usage continues to rise. We just need to amplify our reach to educate the market that secrets management can be fast, secure, and affordable for teams and organizations of any size. And most importantly, we need to continue encouraging Developers to stop adhering to archaic insecure standards such as manually managing .env file formats.

Are you passionate about developer-focused products and ready to join an amazing team? Then we want to hear from you!

A final note - we highly encourage you to apply for this role, even if you don't feel entirely qualified, or entirely sure. You never know!