GTM Systems Architect

Vendelux helps companies discover the best events. Event marketers are the unsung heroes of successful companies. From generating leads to building world-class brands, event marketers make magic happen throughout the year. Vendelux is here to help maximize the impact of all the events that a company sponsors and attends.

We are a Series A SaaS company and provide the system of record for event marketing. Our software platform provides proprietary insights that helps high-growth companies find the highest ROI events, conferences and trade shows to attend and sponsor. We have built an AI-powered platform that customers describe as an event marketer’s dream.

Vendelux was founded in 2021, and our recent $14 million Series A was led by FirstMark, whose portfolio includes companies like Shopify, Pinterest, Discord, Airbnb, Draft Kings, Carta and Justworks (amongst others). Our leadership team includes alumni from Bain, ZoomInfo, Shutterstock, Compass, ModernLoop, Forter, Zulilly, NewtonX.

We’re hiring a GTM Architect to design and own the engine that powers prospect engagement for our customers. This leader will set the strategy, playbooks, and technical foundations that enable our customers to book the most Meetings using the Vendelux platform. You will be both strategic architect and technical operator, ensuring our customers’ GTM motion scales with speed, precision, and deliverability.

What You’ll Do

• Own GTM Outreach Strategy: Define the frameworks and playbooks for how Vendelux runs outbound to book meetings for our customers at scale, including ICP targeting, sequencing, personalization, and multi-channel engagement.
  

• Scale the Outreach Engine: Design and implement systems, processes, and tooling to enable the team to manage outreach at 10x the current scale without sacrificing quality.
  

• Be the Technical Expert in GTM: Serve as the in-house expert on outreach tooling, data flows, integrations, and automation (e.g., Instantly, n8n, CRMs, enrichment, deliverability tools).
  

• Measure & Optimize Performance: Define KPIs and reporting to track the health and ROI of outreach campaigns, driving continuous improvement across funnel metrics.
  

• Cross-Functional Collaboration: Partner with Product, Data, and Customer Success leadership to align GTM outreach with broader company objectives and ensure we hit revenue goals.

Qualifications

• 8+ years of GTM, demand generation, or sales operations experience, with 3+ years in a leadership role.

• Proven expertise in outbound outreach strategy, including playbook design, campaign architecture, and scaling infrastructure.

• Hands-on experience with modern GTM and automation tools (e.g., Instantly, n8n, HubSpot/Salesforce, enrichment platforms).

• Technical knowledge of outreach/deliverability preferred (domain warmup, DNS, email reputation, IP strategy, compliance).

• Analytical mindset with experience tracking campaign ROI, funnel health, and optimization levers.

• Strong leadership skills with a track record of scaling GTM operations.

• Startup or high-growth SaaS experience preferred.
  

Why Join Us

• Impact: Build and scale the GTM outreach engine our customers rely on.

• Ownership: Architect both strategy and infrastructure from the ground up.

Innovation: Operate at the cutting edge of AI-powered GTM and outbound automation.

Not all candidates will check all of the requirements listed above and that’s ok! We are open to great people from non-traditional backgrounds.

Vendelux is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.