Recruitment Marketing Specialist, Content and Website

The University of Maryland Medical System (UMMS) serves more than one million patients and families every year. More than 29,000 employees and 4,600 providers work at UMMS. Each and every one of these individuals – from the patients we care for, the family members we reassure to our colleagues that we champion – represent the amazingly vibrant communities we serve. And we continue to seek out qualified candidates who reflect the values, backgrounds and stories of our neighbors and patients. We want to hear your voice, learn from your experiences, and be shaped by your insight as part of our workforce. After all, when we come together from different walks of life, we become stronger, better, and more empathetic.

Responsible for driving our content and campaign initiatives for the University of Maryland Medical System. Focusing on creating content and campaigns that tackle brand awareness and lead generation initiatives, drive candidate engagement and empower recruitment enablement. Partnering with key stakeholders to align these efforts with the employer brand and recruitment marketing strategy.

The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job responsibilities performed.

• Build, manage and optimize paid digital advertising campaigns for recruitment initiatives across the University of Maryland Medical System.
• Analyze key performance indicators for digital advertising campaigns and provide reports on a regular basis
• Monitor campaign performance and make data-driven adjustments to improve KPIs
• Utilize tools such as Google Trends and Google keyword planner to prepare for campaign launches and build campaign strategies
• Utilize keyword research and understanding of the latest technology and capabilities for a changing suite of digital platforms
• Using Google Analytics, collaborate with other members of the Talent Acquisition Promotions team to provide combined campaign reporting across channels
• Develop strong relationships with vendors and internal business partners
• Contribute to project implementation conversations and make recommendations that support the strategic vision for recruitment and organizational initiatives
• Research and leverage industry insights, trends and best practices to drive strategic recommendations for digital marketing

Education & Experience - Required

• Bachelor’s degree in Marketing, Communications, Human Resources, or related field, or the equivalent combination of education, training, and experience.
• Minimum 3 years’ experience in recruitment marketing, employer branding, talent acquisition, or related field, with a proven record of accomplishment of successful strategy development and execution.

Knowledge, Skills, & Abilities

• Working knowledge of applicant tracking system, candidate relationship management systems, job boards, and other recruitment technology platforms.
• Demonstrated ability to lead through influence, fostering collaboration and gaining buy-in from cross-functional teams at all levels of the organization.
• Strong strategic and analytical skills, with the ability to translate data and insights into actionable recruitment marketing strategies.
• Excellent written and verbal communication skills, with the ability to craft compelling employer branding materials and messaging.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Comfort with ambiguity and the ability to thrive in a large, diffuse, highly matrixed environment.
• Inquisitive and data-driven, with a focus on measuring and optimizing the return on investment of recruitment marketing programs.
• Demonstrated ability to work collaboratively and influence colleagues across all areas and levels of the organization.
• A strong interest in exploring and applying modern platforms and tools to evolve talent attraction and engagement.
• Advanced analytical, conceptual thinking, planning, organizational, and problem-solving skills.
• Advanced skill in the use of Microsoft Office Suite (e.g., Outlook, Word, Excel, PowerPoint)

All your information will be kept confidential according to EEO guidelines.

Compensation

• Pay Range: $62,940 - $88,129
• Other Compensation (if applicable): 
• Review the 2024-2025 UMMS Benefits Guide