Country Manager - Los Angeles

Who We Are: 

Ultimate Performance is on a significant growth trajectory. Following our 2024 Private Equity acquisition, we have laid strong foundations to elevate our brand to the next stage. This includes an enhanced executive team, a global rebrand planned for January 2026, and an uncompromising focus on nurturing and developing our world-class Personal Trainers through a robust onboarding and training framework.  

Our ambition is bold. We are building the world’s leading personal training business, and a critical part of this next phase is appointing a USA Country Manager who matches our laser-focused standards, commercial drive, and passion for health and wellness.  

This is a unique “unicorn” role that requires a leader who can effortlessly operate across both analytical and creative domains, someone capable of driving robust commercial performance while also building meaningful relationships, shaping local strategy, and contributing to an elevated brand presence across the United States.

The role: 

Based in Los Angeles, the USA Country Manager will take full ownership of translating global goals into an actionable, high-impact country strategy. Supported by central functions and specialists, you will be fully empowered to shape operational execution at a local level, ensuring our studios, teams, brand, and commercial partnerships thrive in a competitive fitness and wellness landscape.  

This role requires a proactive operator with strong emotional intelligence, a commercial mindset, and genuine passion for health, wellbeing, and human performance. 

As the USA Country Manager, you will: 

• Translate global commercial goals, KPIs, and studio targets into a clear, actionable US growth strategy. 

• Proactively identify opportunities and risks, ensuring studios are positioned for sustained success. 

• Present performance updates with clarity, insight, and accountability outlining results, learnings, and actions. 

• Drive operational excellence across all US studios, ensuring the right people are in the right roles. 

• Oversee performance across all US studios, with a focus on revenue growth, client experience, trainer excellence, and efficiency 

• Ensure consistent achievement of commercial targets through structured planning and performance management 

• Maintain high operational standards aligned with U.P.’s global best practices 

• Partner with central Finance, Marketing, HR, and Operations teams to deliver initiatives locally 

• Lead the expansion of U.P.’s B2B and corporate wellness presence across the US 

• Build trusted relationships with senior decision-makers at both local and national levels 

• Develop and execute a clear B2B growth strategy driving brand awareness, lead generation, and recurring revenue 

• Identify and activate new partnership opportunities through industry networks, events, and insight 

• Oversee sales and acquisition funnels from lead identification to partnership activation 

• Monitor B2B performance, providing forecasts, insights, and strategic recommendations 

• Act as a visible ambassador for U.P. within the corporate wellness and fitness ecosystem 

• Lead, coach, and inspire managers and teams, fostering a high-performance, values-driven culture 

• Demonstrate strong emotional intelligence, building trust with teams, clients, and partners 

• Support the development and retention of Personal Trainers in line with U.P.’s commitment to excellence 

• Champion accountability, standards, and a passion for client success 

• Build and expand partnerships across health, wellness, hospitality, and corporate sectors 

• Collaborate with Marketing on national and local campaigns, partnerships, and events 

• Use market insight to identify trends and opportunities within the US fitness landscape 

• Represent U.P. with credibility, authenticity, and professionalism 

• Balance data-driven decision-making with creative brand-building and partnership activation 

• Operate autonomously with full ownership of delivery, supported by central teams 

• Ensure strategy and execution are informed by insight, analysis, and real-world observation 

About you: 

• Previous experience within health leisure luxury or premium brands. 

• Scalable mindset operationally and agile. 

• High emotive intelligence and lead with empathy and rigour. 

• Commercially forensic. 

Mindset & Attributes 

• Entrepreneurial, proactive, and comfortable with autonomy 

• Equally creative and analytical able to move seamlessly between strategy and execution 

• Thrives in a fast-moving, performance-driven environment 

• Highly organised, detail-oriented, and adaptable 

The UP Way:

At UP, attitude is everything. We’re a demanding environment because we believe in pushing limits, yours, and your clients'. If you're driven by excellence, hungry for growth, and committed to delivering meaningful results, you’ll thrive here. 

What We Value: 

• Results-Driven: You care about what counts. 

• Own It: You take full responsibility: wins, failures, everything. 

• Passion for Progress: You want to grow, not just tick boxes. 

• Supportive & Personalised: You treat every client as an individual. 

What You’ll Get:

We reward commitment and results with a benefits package designed to support your performance and your future:

• Paid Time Off (PTO): Earn one additional day of PTO per year after two years of service, up to a maximum of three extra days annually. 9 paid public holidays per year.
• Health Insurance: Comprehensive coverage through the United Healthcare Select Plus PPO Gold Plan.
• Parental Return to Work: We support parents returning to work, with flexible working options.
• 401(k) Retirement Plan: Empower your future with an employee-contributed plan designed to support your long-term financial goals.
• Leadership development programmes.
• Potential transfers to other global locations.
• Internal mobility via The Bench (our global talent programme).
• Compassionate leave for life's difficult moments.
• 24/7 mental health support (EAP access).
• 40% discount on UP supplements and partner brands.
• Cutting-edge client training app.

Ready to Build a Career You’re Proud Of?

If you're serious about being the best and helping others become their best, we want to hear from you. Apply today and start your journey with Ultimate Performance.

Salary: starting from $170,000 and up to $200,000 annually.

All job applicants are required to already have a valid right to work for the USA before applying.

Our United States locations do not provide Personal Trainer qualifications.

Your data will be stored by Ultimate Performance and will be used by our HR and recruitment teams for the purpose of managing your application. You can find out more about how we use your data here: https://ultimateperformance.com/terms-conditions

We have been made aware of fraudulent entities around the world claiming to represent Ultimate Performance. We will never request your bank details within an application or request an exchange of money to apply for a role at U.P. If you see a role advertised for Ultimate Performance requesting payment or to provide bank details, then please DO NOT apply via that channel. Please do not hesitate to contact us directly if you have any concerns.