Principal of Brand & Partnerships

Ready to Join Tribe.xyz?

We’re redefining how fast-growing tech companies hire by combining data, AI, and human expertise to deliver world-class recruiting.

Our remote team spans across Europe, Asia, and South Africa, united by shared values of curiosity, clarity, impact, resourcefulness, and selflessness.

Tribe partners with some of the most ambitious companies in the world, including Wolt, Glovo, N26, Taxfix, Aleph Alpha, Statista, and About You, helping them attract and retain top talent at scale.

Our mission is simple yet bold: to build great teams for companies that have a positive impact on the world. By embedding seamlessly into our clients’ organizations, we combine strategic expertise, data-driven insights, and a human-first approach to fuel their growth.

Now we’re entering our next growth phase and looking for a Principal of Brand & Partnerships to make Tribe the most visible and trusted recruiting brand in Europe’s tech ecosystem.

You will define how Tribe shows up in the world through storytelling, partnerships, events, and relationships that turn brand equity into commercial growth.

Reporting directly to the CEO, you will work across the company to bring the Tribe story to life and build a reputation that opens doors before our sales team ever does.

What You’ll Do

Brand Leadership

• Own Tribe’s visual identity, messaging, and tone once the current rebrand is complete.

• Manage content creation: case studies, campaigns, social storytelling.

• Ensure the Tribe brand reflects trust, performance, and AI-driven recruiting.

Partnerships & Community

• Work closely with our Country Manager to build partnerships with VCs, tech communities, and HR tech companies.

• Design and host dinners, panels, and private events for People & TA leaders.

• Lead sponsorships and co-branded activations at major HR and tech conferences.

Growth & Collaboration

• Work closely with leadership to turn community activity into commercial leads.

• If needed, hire and manage freelancers or vendors for design, content, and event production.

• Track ROI of marketing initiatives and tie them directly to pipeline growth.

Who You Are

A senior marketing generalist who thrives in fast-moving, lean environments. You’re as comfortable setting strategy as you are rolling up your sleeves to execute.

You understand the Talent and HR ecosystem and think like a community builder rather than a campaign manager. You value relationships, reputation, and long-term impact.

Must-haves

• Proven experience in brand or B2B marketing, ideally within a service or consulting business.

• Strong network or credibility among People / Talent / VC communities in Europe (DACH preferred).

• Hands-on ability to run events, manage agencies, and execute campaigns.

• Excellent written and verbal communication - a confident storyteller.

• Fluent in English (German is a plus).

Why You’ll Love Working Here

• Direct access to decision-makers and leadership.

• A growing international team with high-profile clients and momentum.

• Competitive compensation & unlimited paid vacation.

• 100% remote — work from anywhere.

Sounds like the challenge you’re looking for?
Send us your CV or LinkedIn (in English), we’d love to chat!

Why Join Us?

We don't just build teams, we build meaningful connections with our Tribesters.

Joining our remote, international team means having the flexibility and trust to work your way, combined with perks and benefits that make a real difference in your life.

We believe your success is our success, and we invest in helping you grow both professionally and personally.

Ready to make an impact with us? Apply today and become part of our growing Tribe!