Field Marketing Manager

About the Role

As a Field Marketing Manager, you will be responsible for planning, executing, and optimizing regional field marketing initiatives and ABM campaigns. You’ll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build ThoughtSpot’s presence in key markets. This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering results.

Key Responsibilities

Field Marketing Strategy and Execution

• Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals.

• Plan, manage, and host regional events, including trade shows, executive roundtables, workshops, and webinars, to engage prospects and customers.

• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in specific territories.

Account-Based Marketing (ABM)

• Design and implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions.

• Collaborate with sales teams to identify target accounts, tailor messaging, and design account-specific campaigns.

• Partner with content and digital teams to develop assets such as landing pages, emails, and personalized outreach materials for ABM programs.

Cross-Functional Collaboration

• Work closely with sales, product marketing, and the broader marketing team to ensure alignment on campaign goals and messaging.

• Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners.

• Provide insights and feedback from the field to inform future marketing strategies and product positioning.

Program Measurement and Reporting

• Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates.

• Provide detailed post-campaign reporting and actionable insights to stakeholders.

• Continuously refine campaigns based on data-driven insights to optimize performance and outcomes.

Qualifications

Required

• 5+ years of experience in B2B field marketing, including 2+ years of ABM experience.

• Proven ability to design and execute integrated marketing programs that deliver measurable results.

• Strong project management and organizational skills, with the ability to manage multiple priorities effectively.

• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).

• Excellent communication and interpersonal skills, with a collaborative approach to working across teams.

Preferred

• Familiarity with ABM tools like Demandbase or 6sense.

• Experience in the data analytics or enterprise technology industry.

• A data-driven mindset with proficiency in marketing analytics tools.

In Illinois, the estimated annual salary range for this role is $89,000 (minimum) – $116,000 (quartile 3) per year. Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits

 

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