Email Marketing Specialist 1.1
Position:
Email Marketing Specialist (Part-Time)
Type of Contract:
Independent Contractor
Working Hours:
Monday–Friday (PST, 20 hours per week)
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About the Company
We are a fast-growing lifestyle brand on a mission to make self-care accessible and sustainable. Our community-first approach blends beautiful, thoughtful products with powerful storytelling and exceptional digital experiences. We believe in empowering individuals, nurturing genuine connection, and building a global brand that stands for more.
Scope of the Role:
We’re looking for a creative and data-obsessed Email Marketing Specialist to own and scale our email and SMS marketing channels. You’ll be responsible for building lifecycle automations, managing campaigns, and using data to turn subscribers into loyal brand advocates.
Duties and Responsibilities:
- Manage end-to-end execution of email and SMS campaigns (promos, launches, flows)
- Own and optimize lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Win-Back, etc.)
- Develop strategies to grow and segment the subscriber list while maintaining deliverability
- Personalize content and messaging using audience segmentation and dynamic data
- Conduct A/B tests on subject lines, CTAs, creative, and send times
- Monitor and analyze performance (open rates, CTR, revenue, etc.) and report actionable insights
- Ensure brand consistency and high design standards across all communications
- Collaborate with Creative, Brand, and E-commerce teams to align campaigns with launches and goals
Years of Experience
- 3+ years in email marketing, ideally in a DTC e-commerce environment
Background
- Proven experience creating and optimizing campaigns that drive conversions
- Familiarity with lifecycle marketing and customer retention strategies
- Strong writing and editing skills with a flair for brand storytelling
- Bonus: Experience with SMS marketing (e.g. Postscript, Attentive)
Tools and Software
- Klaviyo (strongly preferred) or similar email marketing platform
- SMS platforms (Postscript, Attentive, etc.)
- Google Analytics or other reporting tools
- Basic HTML/CSS for email formatting (preferred)
- Project management tools (e.g., Asana, Notion, or similar)
Average salary estimate
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