LN Media & Sponsorship || Director, Brand Promotion

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

We’re seeking a highly organized, self-motivated, extremely detailed oriented Director to join our dynamic Media & Sponsorships Brand Promotions team. You will be responsible for team management; promotion strategy for national and global teams; promotional media planning; and management of select promotion activations, including  planning, execution, and legal compliance of sponsored sweepstakes, instant wins, contests, gift with purchase, reward loyalty, and other promotional offers ensuring they meet business and client goals and adhere to industry and legal standards. The role requires someone who operates in a high-volume, fast-paced environment, who has a high standard for quality, an effective communicator and manager, and is comfortable managing several projects and team members simultaneously.

WHAT THIS ROLE WILL DO

• Create and implement comprehensive promotional sales and product strategies and processes that support business, client, and team objectives. 
• Lead, mentor, and motivate the promotion management team, working closely with internal and external personnel to launch effective and legally compliant promotions.
• Set team goals and implement operational processes. Assist in new hire training.
• Collaborate with other departments to ensure alignment and consistency, including creative, legal, and digital requirements, that meet or exceed industry standards.
• Ensure all promotions comply with relevant country, federal, state, and local laws and regulations.

• Oversee monthly code product redemption reporting and financial reimbursement.

• Define project or product scopes, KPIs, timelines, legal/digital/creative requirements, and deliverables that support business and brand goals in collaboration with cross-functional teams.  

• Direct management of select sponsored promotions and marketing projects each year to achieve strategic objectives. Project management includes creating timelines for deliverables and milestones, budget tracking, quality assurances, legal requirements, website/marketing/social copywriting, marketing metrics, stakeholder approvals, media optimization, analytics, fraud oversight, invoicing, project launches and maintenance, prize fulfillment, and recaps/case studies. 

• Identify and manage project and team dependencies including conflict resolution, fan support solutions, fraud oversight, and contingency plans.
• Work with media teams to develop promotional media packages to drive engagement rates. Analyze promotion and marketing results to determine cost effectiveness of programs and advertising campaigns.
• Build, develop, and grow any business relationships vital to the success of the team, including year to year ideation and strategic sales planning.
• Website, marketing, and social copywriting and editing.
• Establish and maintain consistent and high-quality sales and project communication with all external and internal stakeholders via Asana,  phone, email, Slack, Zoom/Teams, and/or in person meetings. 
• Team project testing and quality assurance.

• Perform other job-related duties and priority projects as assigned by management.

WHAT THIS PERSON WILL BRING

• Bachelor’s degree required.
• 5+ years’ experience in consumer promotions, with a focus on team management, legal requirements, sales strategy, and supporting executive leadership.
• Ability to develop and execute effective promotional strategies based on business and client goals in North America and select global markets.
• Creative thinker with the ability to anticipate and capitalize on emerging trends in the promotional space, including adapting to updated legal requirements.
• Proficient in Microsoft Suite - specifically PowerPoint, Excel and Word; and Asana, Content Management Systems, and Google Analytics 4.

• Strong analytical skills to track overall team and project performance, identify trends, and make data-driven decisions.

• Ability to effectively prioritize and manage projects and team members in a high-volume, high-pressure environment is crucial.
• Flexibility to adapt to changing priorities, tight deadlines, and evolving project/team needs.
• Strong organizational, managerial, and teamwork skills with a positive and proactive attitude.
• Solution and team oriented while demonstrating the ability to work independently and adapt to changes in a rapid development environment.
• Copywriting skills necessary for creating clear and persuasive promotional content and editing. Key skills include effective storytelling, understanding target audiences, and the ability to adapt to different formats and platforms. 
• Excellent written and verbal communication skills.
• A passion for music and live entertainment.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions.

The expected compensation for this position is: $145-160K

** Pay is based on a number of factors including market location, qualifications, skills, and experience.