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VP, Product Marketing - job 1 of 2

LaunchDarkly is a leading feature management platform that helps engineering teams deliver software faster and safer. The VP, Product Marketing will build and lead a Product Marketing organization to define personas, shape positioning and messaging, drive GTM for a multi-product portfolio, and enable commercial teams to increase adoption and revenue.

Skills

  • Proven product marketing leadership within the DevOps or developer tools ecosystem
  • Strong technical fluency—experience as a software developer, product manager, or solutions engineer
  • Experience building messaging, segmentation, and GTM for multi-product portfolios
  • Demonstrated success enabling enterprise sales and channel partners
  • Excellent written and verbal communication with executive presence
  • Strong program management, prioritization, and process orientation
  • Data-driven mindset with ability to measure and optimize marketing and enablement impact

Responsibilities

  • Develop and own product positioning and messaging grounded in customer and competitive insights
  • Define go-to-market strategies for new products and portfolio transitions
  • Enable sales channels with training, tools, and high-impact collateral
  • Manage a portfolio of GTM initiatives and prioritize based on ROI and business context
  • Hire, mentor, and grow a high-performing Product Marketing team
  • Coordinate cross-functional programs with Product, Sales, Engineering, and Marketing
  • Gather and synthesize customer feedback to inform roadmap and product decisions
  • Track success metrics and iterate on campaigns, enablement, and positioning

Education

  • Bachelor's degree in Business, Marketing, Computer Science, Engineering, or related field preferred
  • Advanced degree (MBA or technical masters) is a plus but not required

Benefits

  • Competitive base salary plus 20% target bonus
  • Restricted Stock Units (RSUs) / equity
  • Health, vision, and dental insurance
  • Mental health benefits and employee assistance programs
  • Fully remote US roles with flexible work arrangements
  • Paid time off and parental leave
  • Professional development and mentorship opportunities
To read the complete job description, please click on the ‘Apply’ button
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CEO of LaunchDarkly
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Edith Harbaugh and John Kodumal
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Average salary estimate

$365000 / YEARLY (est.)
min
max
$280000K
$450000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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BENEFITS & PERKS
Dental Insurance
Disability Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Vision Insurance
Family Medical Leave
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$280,000/yr - $450,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
October 15, 2025
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