VP of Growth Marketing

We're seeking a VP of Growth Marketing to build and lead our customer acquisition engine across all channels. This role owns the complete marketing funnel from awareness through lead handoff, driving growth for both our online platform and physical campus locations. You'll be responsible for scaling proven marketing channels while identifying and testing new growth opportunities.

This is a pivotal leadership role reporting directly to the CEO, with the opportunity to shape the growth marketing function as we scale nationally.

The VP of Growth Marketing will:

• Build out key growth functions, including performance marketing, field marketing, channel marketing, and lifecycle/retention, and inside sales
• Develop clear customer acquisition funnels with seamless handoffs of Marketing Qualified Leads to the Admissions team and/or with seamless conversion through our website
• Set the vision, strategy, and roadmap across all performance marketing channels (paid search, paid social, influencer/affiliate, etc.)
• Collaborate with product and academic leadership to support go-to-market strategies for individual product lines and course profiles
• Own budgets, forecasts, and reporting infrastructure, with accountability for CAC**, ROAS, and lead conversion** for key channels
• Establish a test-and-learn culture that scales proven tactics while continually innovating across new platforms and formats
• Recruit, manage, and mentor high-performing performance marketing teams
• Partner with the brand and design team to develop high-velocity performance assets that align with AoPS' brand messaging and positioning
• Contribute to the company strategy as a member of the core executive team
• Use ads, emails, direct mail, flyers, and other tools to identify and market to students and parents who would thrive with our approach

The ideal candidate has...

• 15+ years of senior leadership experience in performance marketing roles within a high-growth, consumer-focused environment
• Skilled in storytelling and narrative development, making complex concepts easily digestible
• Experience deploying and optimizing marketing budgets efficiently
• Strong data and metrics-driven approach to growth, able to balance the art and science of building a consumer brand with the rigor of performance marketing and customer acquisition
• Strong track record of developing and executing go-to-market strategies that deliver measurable revenue growth
• Expertise in paid influencer strategy, organic social, and programmatic channels, consistently driving awareness and engagement through original and viral content
• Ability to lead performance marketing strategies and teams is preferred
• Experience recruiting, managing, and mentoring high-performing performance marketing teams
• Able to lead and collaborate with cross-functional teams to develop and execute integrated brand strategies
• Driven by a mission with a deep appreciation for the products and excitement for the vision of the company
• An ambitious and bold approach, with the ability to build and simplify, explore, experiment, try new things, and take action
• Intellectual curiosity as an eager lifelong learner who strives for deeper understanding
• Impeccable integrity and high ethical standards
• Humility, with willingness to concede points and adapt to new data, and readiness to roll up their sleeves for necessary work
• Direct and transparent communication skills, with a willingness to ask difficult questions
• Strong collaborative abilities with excellent interpersonal skills and the capacity to develop good working relationships across the team

Perks and Benefits:

This is a full-time position based at our headquarters in San Diego, CA. The base salary for this role is 240k - 275k. Compensation includes a performance-based bonus and stock options.

Some benefits of the position include:

• Impact: The opportunity to significantly expand our reach and help more students discover the joy of mathematical problem-solving
• Culture: Work and collaborate with an organization filled with builders and life-long learners who strive to discover, inspire, and train the great problem solvers of the next generation
• Benefits: Competitive compensation package including medical, dental, and vision plans
• Future Planning: 401K with company match
• Ease of Transition: This can be your era of sunshine, palm trees, and beaches. Relocation assistance is available if currently located outside of San Diego.

Background Check:

Please note that employment is contingent on the successful completion of a background check.

Work Authorization:

Please note that in order to be considered for this position you must be legally authorized to work in the US. We are unable to offer sponsorship, including STEM-OPT and H-1B. 

About AoPS:

Art of Problem Solving (AoPS) has been a pioneering force in K-12 advanced education since 2003, dedicated to discovering, inspiring, and training the next generation of problem solvers. Renowned for preparing hundreds of thousands of students for success in college and careers, AoPS boasts a rich history of coaching nearly all members of the US International Math Olympiad team and many of the corporate executives working at bleeding edge of the AI. Initially focused on advanced mathematics, AoPS has broadened its unique problem-solving curriculum to include language arts, science, and computer science. AoPS sells both direct-to-consumer and direct-to-business (schools and educational institutions) and is organized into three core product lines outlined below:

• Beast Academy represents the dream curriculum of younger students, guiding elementary students on a journey of critical thinking and foundational math concepts, depicted in captivating comic-book-style illustrations. Accessible via an online game or through physical practice books, this curriculum allows students to acquire lifelong problem-solving skills.
• AoPS Academy encompasses small in-person and virtual classes, offering a world-class curriculum in math, science, and language arts for students in grades 1-12. AoPS Academy has successfully opened 12 centers nationwide and is committed to fostering a stimulating and engaging environment where exploration, discovery, and challenge converge. 
• AoPS Virtual Campus and Online School offers comprehensive and rigorous online classes for middle and high school students, aimed at enhancing their mathematical reasoning and problem-solving skills. The online platform allows the brightest students to connect with each other and engage with expert-level AoPS instructors.