Product Marketing Manager

Product Marketing Manager Job Description

The Optimal Blue Product Marketing Manager is responsible for executing on product marketing strategies and creating plans from product readiness to go-to-market efforts, to drive awareness, adoption, and revenue growth for products and target audiences. Primary Responsibilities include:

• Understands the company’s products and identifies key features to attract and retain clients.
• Stays up to date on market trends, competitive landscape, and industry best practices to drive continuous improvement and innovation in product marketing efforts; is able to articulate and educate on these areas as well as our value proposition and differentiators of our product related to competitors.
• Conducts research to gain insights into customer needs, competitive landscape, and market trends to inform product positioning and messaging across marketing and lead generation initiatives, as well as retention and utilization efforts.
• Determines appropriate advertising efforts for product and solution awareness across comprehensive marketing channels.
• Supports Optimal Blue podcasts and events from a product marketing and product asset perspective.
• Manages creation of product-related content with our writers and coordinates the planned release of each asset across our marketing channels.
• Collaborates to develop engaging marketing collateral, web content, and materials, including product videos, training demos and case studies to support lead generation and client retention efforts.
• Works cross-functionally to cultivate the positioning, messaging, and brand-related items of a product or new feature. Collaborates closely with cross-functional groups to define target market segments, product features, and pricing strategies, and support announcements or growth marketing.
• Participates in product Go-to-Market projects and deliver on marketing initiatives on time and within budget. Support successful product launches, working closely with cross-functional teams to coordinate marketing activities, such as content creation, advertising, event spotlights, and PR.
• Works cross-functionally to gather and process customer feedback. Builds strong relationships with customers and industry contacts to amplify our product messaging and generate positive company coverage.
• Delivers effective sales enablement tools, including sales presentations, battle cards, and product training materials in partnership with product and sales teams
• Monitors and analyzes key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives and make data-driven recommendations for optimization

Knowledge, Skills, and Experience:

• Bachelor's degree in marketing, business, or a related field
• Proven experience as a Product Marketing Manager or similar role
• Strong understanding of product marketing principles and best practices
• Excellent written and verbal communication skills with the ability to create compelling and concise messaging
• Demonstrated ability to develop and execute successful product marketing strategies
• Analytical mindset with the ability to interpret data and metrics to drive informed decisions
• Strong project management skills with the ability to manage multiple projects and prioritize effectively
• Collaborative team player with the ability to work cross-functionally and influence stakeholders at all levels
• Proficient in market research and competitive analysis
• Creative thinker with a customer-centric mindset

 

Willing to travel 20%

Exempt

The estimated base salary range for this role in the United States is $100,000.00 - $150,000.00 per year. For compliance with local legislation, and to provide greater transparency to applicants, we share salary ranges on all job postings regardless of the desired hiring location or whether the position is remote. The posted range is an estimate and reflects many factors which are subject to change. Final offer amounts may vary from the amounts listed above, based upon geographic location, candidate experience and expertise, and other relevant factors.

This role will also be eligible for participation in a Company profit sharing bonus plan. Sales positions may be eligible to participate in the business commission plan. Plan details will be provided to you upon hire.

Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match).

The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.

We recognize the value and importance of diversity and inclusion in our communities and in the workplace. We celebrate diversity and one of our goals as an employer is to create an inclusive work environment for all employees. We are an equal opportunity employer and do not discriminate against any employee or applicant because of race, religion, sex, sexual orientation including gender identity or expression, pregnancy, national origin, age, marital status, veteran status, disability status, or any other category or characteristic protected by law.

Applicants with disabilities who would like to require a reasonable accommodation related to any part of the application process may contact us at [email protected].

NOTE: If an applicant is selected to receive a conditional offer of employment, and in accordance with applicable law, a criminal background check may be conducted before the offer becomes final and employment begins. Pursuant to the San Francisco Fair Chance Ordinance, and other applicable laws, we will consider for employment qualified applicants with arrest and conviction records.

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