Head of Marketing

About Plots
Plots is getting Gen Z off their phones and into real life. We’re the event discovery marketplace that turns digital connections into actual friendships, helping our generation find and meet people at high-quality local events they’ll love.

We’re backed by A16Z SPEEDRUN, co-founded by two Gen Z builders and Tinder’s founding CTO, and we’ve already helped event hosts make $5M+ in 2025. Join us in building the world’s in-person social network.

Mission of the Role
Drive demand to events on the Plots app

Your north star: 50% of attendees at our hosts’ events show up because of you.

You’ll be acquiring the right users, helping them discover events, and shaping the brand that will define Plots for years. You’ll be the first person on a lean GTM team fully focused on demand gen and pioneer how we create culture, virality, and community around events in new markets.

Why This Role Matters

• You spearhead marketing & user acquisition at Plots. You’ll be the first to own this playbook and set the tone for everyone who comes after.

• You shape brand identity. The way you market Plots will become the culture people associate with us.

• You’ll connect with event organizers. Our event hosts thrive when you pack their rooms with attendees, and you’ll likely connect with many of the top organizers on the platform.

What You’ll Do

• Own the outcome: drive 50% of attendees to existing event host’s events.

• Build organic & viral demand through content frameworks, not luck.

• Create, edit, and publish original content at speed (video, design, whatever it takes).

• Run content + growth experiments, double down on what works, and kill what doesn’t.

• Partner with our GTM team to execute a crucial part of our city launching playbook.

First 90 Days
We move fast. The speed of your ideation + execution will define your success. Expect to:

• Drop your first 50+ pieces of original content

• Show traction in driving real attendees to real events

• Shape the marketing system that every future hire will build on

About You

• You’re consistent, high-agency, and obsessed with staying cutting edge in marketing.

• You can demonstrate an understanding of social media growth through frameworks and first-principles thinking (not by chance or superficial factors)

• You can show us at least 100 videos you’ve made and edited yourself. If you can’t, this isn’t the role for you.

• Proficiency across editing, design, and content creation

• You’ve repeatedly created mindshare for the same product across different communities

• You thrive in buzzing environments where nothing is handed to you, you figure it out and make it happen.

Compensation, Benefits, Perks

• Base + Performance Bonuses: $80,000 – $125,000 (your upside is dependent on experience)

• Unlimited PTO

• 4-day in-office week (1 hybrid day)