Global Associate Marketing Manager -Jack Daniels Tennessee Whiskey

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The Global Associate Marketing Manager is accountable for the creation, management, and evaluation of highly innovative global brand-building programs. This role embraces the belief that inclusion and collaboration lead to better results. You will partner with agencies, brand market leaders, cross-functional teams, and senior stakeholders to lead, support, and influence the development of “best in class” brand platforms, campaigns, and programs.

This role will steward impactful point-of-sale (POS) driven by brand positioning and distinctive assets and will also play a crucial part in strengthening the brand's meaningful difference through global campaign rollouts, on-premise strategy, and key passion points.

What You Can Expect:

Global Brand & Portfolio Management 

• Lead the on-going management of Global online brand education, including managing the agency in enhancing current and developing new content workstreams. 

• Partner with the Global Portfolio & Strategy team to support new product launches and packaging changes, including the development of creative & communications assets & tools to ensure successful launches. 

• Partner with the Global Portfolio & Strategy team on the gift approval process, providing oversight on labels, packaging and gift offerings ensuring creative compliance with Global Brand Guidelines.

Global Brand Communications

• Partnership with Sr. Global Marketing Manager to lead Global creative & communications development delivering best-in-class assets across the portfolio. 

• Partner with Sr. Partnerships Manager on management of Global McLaren partnership, including creative asset development, innovation & packaging and activation playbooks. 

• Partnership with the Global Communications team to develop best-in-class creative and communications strategies for Jack Daniel’s Squires Program, driving new membership and maintaining loyalty. 

• Lead Global creative adaptation support with respective agencies. 

• Oversee Global Asset Management ensuring all Global Jack Daniel’s assets are up-to-date and easily accessible for markets on internal asset platforms. 

• Support Global Communications Manager on Jack Daniel’s internal website management, ensuring Global marketing materials and tool kits are up-to-date. 

• In partnership with the Global Licensing team, ensure brand equity and relevance are appropriately balanced across all licensed merchandise.

• Lead the on-going management of internal chatter page, championing the page and encouraging usage amongst internal brand stewards.

• Partnership with Jack Daniel Distillery Homeplace Team on creative & communications needs. 

Global POS: 

• Collaborate with Sr. Global Marketing Manager and Global Portfolio & Strategy team to develop Global POS strategy in line with the Global strategic priorities, brand positioning and guidelines.

• Central point of contact to gather and synthesize shopper marketing needs from local markets, translating business and cultural insights into actionable recommendations for the global asset strategy.

• Partner with Global agency and vendors to develop the annual Global POS offerings, ensuring consistency with Global Brand Guidelines and strategic pricing guidance. 

• Responsible for publishing global core offerings for POS and educating market brand managers and others responsible for executing.

• Serve as Global brand steward lead, aligning with Regional Trade Marketing and Procurement leads, providing strategic guidance to ensure all locally sourced materials adhere to brand, pricing, and sustainability standards.

• Performance analysis: set KPIs to measure and analyze performance of POS with a view to continuously optimize offerings. 

What You Bring to the Table:

• Experience: 4+ years marketing, sales or sales promotion experience in a consumer goods environment or education/experience equivalent

• A genuine passion for the craft of American Whiskey category, demonstrated by your deep curiosity about what makes Jack Daniel’s resonate with consumers and bartenders globally.

• Understanding of cultural nuances and global market dynamics, with the ability to adapt strategies to diverse audiences.

• The confidence to bring a diversity of thought to the Global Creative & Communications team, challenging our team to connect Jack Daniel’s to contemporary culture in new and authentic ways.

• Experience of brand positioning and visual identity management 

• Project management experience and attention to detail in planning and execution

• Advanced understanding of winning at the point of purchase

• Agency management and leadership

• Strong leadership skills and the ability to operate very effectively in a collaborative, matrix environment

• Excellent communication skills and a proven record of proactivity and ‘influencing without authority’ (i.e. not relying on reporting structures to align with stakeholders on key decisions)

What Makes You Unique:

• Spirits/Beverage Alcohol or Premium Lifestyle brand experience 

• Global or regional experience and relationships established 

• Multilingual abilities are a plus

Who We Are:
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
 

What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #LI

 

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1