Social Media Manager

Overview

POSITION SUMMARY 

The Social Media Manager works under the supervision of the Associate Director, Marketing Strategy to develop and implement social media marketing and engagement strategies that support the Museum’s mission, revenue, and audience development goals. The position also supports the Director of Marketing and Communications and the Associate Director, Digital Strategy in the development and execution of the Museum’s digital advertising campaigns and promotions and leads/supports other marketing projects as assigned.

Candidates are requested to provide a portfolio with applications.

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following reflects OMCA’s definition of essential functions for this position, but does not restrict the tasks that may be assigned. OMCA may assign or reassign duties and responsibilities to this position at any time due to reasonable accommodation or other reasons. 

INSTITUTIONAL RESPONSIBILITIES

• Support the Museum’s mission, values, vision, and core commitment to the visitor experience, community engagement, and institutional relevancy for the future
• Contribute to and support the OMCA strategic plan, annual priorities, and institutional initiatives such as diversity advancement
• Contribute to a positive organizational culture based on mutual respect, a spirit of collegiality, cooperation, and openness to many perspectives
• Participate in a culture of ongoing learning, collaboration, innovation, creativity, and community engagement
• All positions will have core functional responsibilities, cross functional team activation and learning and development as a core function of each role.

POSITION DUTIES AND RESPONSIBILITIES

This position works under the direction of the Associate Director of Marketing Strategy to execute a social media marketing strategy that is consistent and collaborative with the overall marketing and communications strategy for the Museum.

Social Media Strategy and Management

• Develop the overarching brand strategy and storytelling across OMCA’s Instagram, Facebook, Twitter, LinkedIn, YouTube.
• Implement social media strategy that optimizes for growth, engagement, and revenue
• Research and develop social media editorial calendar, collaborating with internal stakeholders 
• Concept, create and execute content and campaigns for Main feed, Social Video, Stories, boosted/sponsored posts
• Ensure social media content aligns with exhibition marketing & communications promotions and messaging, and museum campaigns
• Build and maintain relationships  with exhibition artists and collaborators, influencers and social media creators to reach new audiences, grow social following, and increase engagement and revenue 
• Actively engage with fans who are interacting on posts, stories and DMs, swiftly respond to questions, needs, and requests; monitor discussions for content/comments and provide timely resolution issues

Reporting and Optimization

• Monitor KPIs and track performance against goals to evaluate the success of social media efforts; provide monthly performance reports
• Perform competitive and industry analysis to identify strategies and opportunities that can inform and evolve OMCA’s social strategy
• Stay up-to-date with the latest social media marketing trends, platforms, and algorithm changes, and propose innovations that grow awareness and increase revenue

Video and Photo Strategy

• Manage  video and photo strategy optimized for a high growth marketing funnel
• Develop creative and highly engaging video content optimized for each platform
• Work with Design team to create a production calendar that includes video content for social media, website, and digital signage to help promote new exhibitions and programs onsite
• Source and manage photographers, videographers, producers, and editors
• Manage  casting and production plan for promotional video and photo shoots
• Work with artists, internal staff, stakeholders, to research and develop scripts video content to highlight different aspects of the museum experience
• Regularly attend OMCA exhibitions openings and public programs, such as Friday Nights @ OMCA to cover marketing responsibilities for the Department.
• Organize, edit, tag, and select Marketing approved photos for institutional wide use

Digital Advertising

• Work with external digital agency to plan, execute, and report performance of social media ad campaigns, and assess against overall Museum goals
• Work with Comms and Design to develop video scripts for digital ads
• Advise agency to optimize ad performance

Marketing team responsibilities

• Support the Marketing and Communications team’s efforts wherever needed 

Qualifications

Required EXPERIENCE

• 5+ years-experience in social media marketing role
• A resourceful hands-on implementer who can execute independently
• Proven track record of growing audiences and engagement across platforms
• Experience developing and executing multi-platform social media campaigns that align with brand and institutional goals.
• Outstanding communication and interpersonal skills - both verbal and written - with internal and external partners
• Proficiency with social media management tools (e.g. Sprout Social, Later, Hootsuite, or Meta Business Suite
• Strong understanding of analytics and reporting — ability to interpret engagement metrics and optimize strategies.
• Strong capabilities in photo and video editing tools  such as Adobe Premiere, Photoshop, Illustrator, InDesign, Canva, InShot, etc
• Exceptional strengths in time management: setting priorities and meeting deadlines
• Experience coordinating with outside creative partners, agencies, or content creators.
• Strong project management skills — can juggle multiple campaigns and deadlines.

Nice To Have

• Experience in museums, cultural institutions, or community-based organizations.
• Familiarity with paid social advertising and audience targeting 

• Knowledge of the Bay Area’s arts and culture scene.

WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The environment may include:

• Museum environment involves both indoor and outdoor working conditions
• Ability to travel between OMCA locations, and other travel as required by position responsibilities
• Engage with diverse visitor populations for extended periods of time in the galleries or throughout the campus
• Ability to work a flexible schedule, including evenings and weekends

EEO STATEMENT

The Oakland Museum of California is dedicated to diversity, inclusion, accessibility and equity. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sexual orientation, gender identity, national origin, ability/disability status, protected veteran status, or any other characteristic protected by law. We highly encourage our diverse community to apply for available employment, internship, fellowship and volunteer positions at the Museum, as we aim to ensure our staff reflects the diversity of our visitors and surrounding community. In compliance with the Americans with Disabilities Act, OMCA will provide reasonable accommodations to qualified individuals with disabilities.

COMPENSATION: $73,800 - $73,800