Sales Operations Specialist

Location: Remote (US-based)
Team: Sales
Reports to: VP of Sales

About the Role

Toma is looking for a Sales Operations Specialist to own and optimize the infrastructure behind our GTM engine. You will be a critical partner to Sales, Marketing, Customer Success, and Finance, managing our revenue tech stack, streamlining processes, and enabling data-driven growth. If you are passionate about clean systems, scalable processes, and empowering teams with great tools, we want to talk to you.

What You’ll Do

Revenue Infrastructure and Tools

• Own and manage our core revenue tech stack, including HubSpot, Clay, Stripe, and internal integrations, ensuring clean, real-time data flow across GTM functions

• Assess, implement, and maintain new tools that drive sales efficiency and reporting.

• Configure systems and workflows to support new initiatives and special projects across GTM and Finance
  

Process Automation and CRM Excellence

• Build and manage automated workflows for lead routing, follow-up sequences, pipeline stages, and notifications to reduce manual effort and improve conversion

• Conduct regular CRM audits to ensure hygiene, data consistency, and reporting accuracy across all customer lifecycle stages

• Develop, organize, and maintain internal documentation on sales systems, processes, and best practices to support onboarding and continuity
  

Analytics, Forecasting and Performance

• Partner with Sales and Marketing leadership to build dashboards and reports that track KPIs, uncover insights, and support both tactical and strategic decisions

• Maintain and evolve forecasting models by blending historicals, pipeline health, and rep performance trends to improve revenue predictability

• Track rep-level metrics to help Sales leadership identify performance gaps and coaching opportunities

• Build commission tracking tools or dashboards to ensure transparency, accuracy, and timely payouts
  

GTM Planning and Execution

• Support territory planning and account segmentation to ensure balanced rep workloads and optimal coverage across dealership accounts

• Help onboard new GTM team members by configuring tools, managing credentials, and training on systems and workflows

• Partner with leadership to align sales compensation plans and revenue recognition logic, ensuring consistency across GTM and financial reporting
  

Data and Market Intelligence

• Source, import, and maintain dealership directory data to ensure full visibility into the dealer landscape

• Continuously evaluate and enrich market data to improve targeting, segmentation, and lead prioritization
  

What We're Looking For

• 5 to 10 years in a Sales Operations, RevOps, or Business Systems role, preferably in a fast-paced SaaS or marketplace environment

• Hands-on experience with HubSpot, Stripe, Clay, and related GTM tools. Full proficient in enterprise Hubspot reporting

• Strong analytical skills with a knack for making systems work for humans

• A proactive, process-oriented thinker who thrives on enabling others to succeed